As the long awaited holy month hits, people’s passion for food, companionship, and TV shows increases. It is reflected on their daily life activities that include family gatherings and food outings.
Twitter has revealed the affect Ramadan and Eid have on people’s communication, and how people transfer their excitement and celebrations of the holy month to the virtual world. People’s interactivity increase with an average of 26.3% throughout the month of generosity, this was verified last year, when over 10.7bn users shared their thoughts regarding the month with the trending hashtag of #Ramadan.
In 2016’s Ramadan, Egypt came in third place regarding increased Twitter activities with 24% after Saudi Arabia and the United Arab Emirates (UAE). The main activities that witnessed an increase in engagement on Twitter included tweets published, videos viewed, and content searched for.
After studying the people’s interests and their most active “tweeting-time” throughout the day, it was shown that the majority of Arabs are most active starting from Iftar until after sunrise. The topics of their tweets were mainly related to food, religion, health care, and TV shows.
The conversations also increased during the holy month until after Eid on a daily basis. In 2016, the overall conversations on Twitter relevant to Ramadan have increased by 88% compared to the previous year.
The study also concluded that with discussing only food, TV shows, and some talks about religion, MENA users are responsible for writing more than 50% of the world’s Ramadan content on Twitter.