Tecno Mobile launched a new campaign on its website and social media accounts, entitled How to Buy the Perfect Smartphone. The campaign aims to educate users on how to choose smartphones with specifications and features that suit their needs.
The campaign, which consists of four YouTube videos, explains the functions and details of the processor, camera, battery, random-access memory (RAM), and storage.
The videos explain each specification separately, such as the type of processor cores and how they affect the smartphone’s multitasking ability. It also elaborates on how the amount of megapixels is not the only measure of a picture’s quality, and lays out the factors that affect the battery’s lifetime and consumption.
Moreover, the final video covers an aspect that a lot of smartphone users struggle with, namely the phone memory. It explains the difference between the storage and the RAM on any smartphone, and how each affects the phone’s performance.
Tecno Mobile is a mobile phone manufacturer with its factory located in China, and is considered to be one of the fastest growing mobile brands in Africa.