The Ministry of Tourism and the Egyptian Tourism Promotion Authority (ETPA) are set to launch Thursday evening a promotional campaign entitled “Misr Qareeba” (Egypt is Close).
This will take place as part of a major celebration attended by Prime Minister Ibrahim Mehleb and a number of ministers, ambassadors, governors, celebrities and representatives of the private tourism sector.
The promotional campaign is oriented towards the Arab market, to support inter-Arab tourism, according to a Tourism Ministry statement released Wednesday.
Minister of Tourism Hisham Zaazou said the focus on Arab tourism is not a luxury but a necessity, in light of the importance of Arab tourism and the high level of Arab tourists’ spending and length of occupancy.
Zaazou said the Ministry of Tourism and the Tourism Promotion Authority have exerted further efforts to attract more Arab tourists, which included launching a previous campaign entitled “We Missed You”.
“We Missed You” targeted Gulf countries, including Saudi Arabia, the UAE, and Kuwait in May 2014. The results were an increase of 149.4% in tourists coming from those countries from July to December 2014, according to Zaazou.
“In the celebration, a singing operetta will be shown, performed by a large number of Arab and Egyptians artists,” said Zaazou. “After the opening ceremony, the campaign will be launched by a specialised company, on social networks and some newspapers, magazines and TV channels in the Gulf region.”
He revealed that the “Egypt is Close” campaign will continue for three months, and is expected to achieve positive results in the light of security and political stability signs.