Obelisque, a monthly English-language magazine presenting design, culture and travel in Egypt launches this month. Produced by interior designer Lamia Hassanein and three partners, the magazine uses high-quality photography to showcase Egyptian musicians, designers and destinations.
Hassanein explained to Daily News Egypt her motivations for creating Obelisque: “After 25 years of experience I have a very different angle on a beautiful Egypt that I want everyone to experience. Egypt is about more than monuments: it’s about fantastic people and creativity which tourists and expats are not always familiar with.
The magazine targets Egyptians, tourists and foreigners with a business interest in the art and design sectors in Egypt. Hassanein says that the Obelisque team is uniquely chosen to present Egypt’s hidden talent: “As Egyptians we are in touch with the local scene and can give tourists and businessman a unique perspective on art and culture here.
Obelisque is produced in English in order to satisfy the demand by a growing numbers of Egyptians for a local publication capable of competing with imported magazines, and which presents the designs and workmanship of their own culture and society. Each issue seeks out creative individuals who are influencing the new generation of designers, artists and entrepreneurs and presents homes, gardens, jewelry, works of art and fabrics.
Hassanein says that she chose to call the magazine Obelisque because “it immediately conjures up visions of Egypt.