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Latest in Lifestyle


Norine Farah is set to participate in Word Fashion Week in Paris in November 2016
(Instagram photo)

Egypt’s fashion industry takes an international leap for SS17

According to the world’s most prominent fashion experts, September is the new year of the fashion calendar. It is the peak time when trends emerge and designers fight for survival. The significant month gains its importance from the respectable line of international fashion weeks. From New York to London and Paris, every year the industry’s …

Nayera Yasser

Hussein Bazaza

Hussein Bazaza awakens the eternal beauty of Sophia, the Alchemist

She was born a princess: rich, beautiful, and influential. However, her power was always limited for it was only a matter of time before it would age. Princess Sophia lived during the medieval ages in Europe, when alchemy was both a vital science and method of art. For years, the princess searched for the elixir …

Nayera Yasser

Jude Benhalim brilliantly made this season’s must-have jewellery item with her Aurora Chokers  (Facebook Photo)

5 fashion statements for summer 2016

Whether chilling on the beach or spending the night in one of the country’s biggest parties, fashion statements are important. While few local labels have already proven to be great wearable companions to all sorts of occasions, the year’s busiest season requires a few iconic pieces. This year Sahel has established itself as Egypt’s top …

Nayera Yasser

Alexander McQueen used robotic arms to create a historic presentation in 1999

Haute-Tech Fashion: is Egypt ready to wear technology on its sleeves?

In 1999, model Shalom Harlow stood on a revolving platform while her classic white dress was completely transformed by none other than a pair of robotic arms. The shocking presentation was part of the late Alexander McQueen’s spring show and the beginning of a new era in fashion. Technology has greatly affected all aspects of …

Nayera Yasser

Farah's SS16 collection is dedicated to wallflowers
(Photo Handout)

Norine Farah speaks to wallflowers with SS16 collection

A wallflower is a southern European plant that blooms in the early spring. Its yellow and dark shades of red make it beautifully and subtly blend with nature’s green landscape. With that said, in each gathering a wallflower commonly falls back to the corners of the room─a person who is too shy to standout or …

Nayera Yasser

"Hey Mama" Canvas bag by Mahmoud X Okhtein (Photo from Instagram)

Future Nostalgia creates a bridge between past and present childhood

As summer approaches, many look to discover new destinations while others choose to go back to their favourite childhood activities. Nostalgia might be a notion that can come by any day throughout the year, but it is definitely a frequent summer companion. For an entire generation, summer was spent watching and sketching fictional cartoon characters. …

Nayera Yasser