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Sandbox 8-3

Sandbox opens the boundaries of autism

Art is a common method of self-expression. Even though forms of this expression may vary from one person to another, based on talent or preference, it remains one of the most evident non-verbal methods of communication. Autism is a daily challenge that one million Egyptian citizen go through every minute of every day. While many …

Nayera Yasser

Katebi captured the street-style of common Irani women through her photographic book; Tehran Streetstyle

Fashion between tolerance and politics 

Growing up with stereotypes is both confusing and pressuring. In many parts of the Middle East, women are often categorised based on mistaken concepts and outdated ideas. The women of Iran are a controversial topic that often ends with generalised assumptions that could not be further from the truth. Recently, many Iranian women have decided …

Nayera Yasser

manal rostom

2017: a new era for hijabi women in fashion

Walking in mega shopping malls around the Arab world is often a journey among the world’s number one commercial campaigns. From ethnic models to Caucasian women and men that equally fail to relate to Middle Eastern beauty aesthetics, shop windows and flashy ads often display an obvious neglect of many countries and ethnicities. Manal Rostom …

Nayera Yasser

Sami Amin is a local advocate of women empowerment and elaborate accessories
(Photo Handout)

Sami Amin joins He for She on International Women’s Day

Fashion is a method of compassionate communication and expression. While it has been limited to women during the previous decades, the local industry has been taking steps towards including more men. In celebration of the International Women’s Day, UN Women, Regional Office for Arab States in partnership with #HeForShe reached out to few men figures …

Nayera Yasser

Hany El-Behairy

Fashion Zone and Hany El-Behairy introduce ultimate luxury  

Last weekend, the capital was illuminated with elaborate haute couture gowns, courtesy of Hany El-Behairy. The internationally acclaimed designer introduced his new spring/summer 2017 collection in the heart of Porsche Centre Egypt. After a few successful fashion events Fashion Zone organised yet another glamorous night of haute couture and luxury—powered by Hany El-Behairy and Porsche. …

Daily News Egypt

Route 8-2-1

Route Cairo Paris: a window for local talents at PFW

Paris is not only the city of lights; it is also the city of fashion, couture, and many high-end tycoons. Last week, the global fashion industry had its sight directed towards the glamorous city for the latest fall/winter trends, as many brands graced the runway with their latest collection during Paris Fashion Week (PFW). That …

Daily News Egypt

Les Miniatures is a local brand that specializes in mini bags
(Photo Handout)

Les Miniatures: big statement and small shapes

“Through our designs, we aim to make every bag a statement, with a story that explains its details,” says co-founder Bags are a life necessity for women across the globe. While men are usually more concerned about a bag’s functionality, women are often more focused on its exterior. Every season, high-end brands fiercely compete to …

Nayera Yasser

Ahmed Essam lit up the night with elaborate fireworks
(Photo Handout)

Our Wedding Carnival season 5, bigger and better

After four consecutive years of bridal extravagance, brides-to-be were once again on a date to meet the world’s latest trends in jewellery, fashion, furniture, and even entertainment—all designed for that one special day. Our Wedding Carnival (OWC) is one of the most prominent annual events in the bridal field. For their fifth season, OWC brought …

Daily News Egypt


The Design Studio captures the talent of Egypt’s hidden gems

With black and white portraits hanging from the ceiling and dramatic pieces laid out on white tables, a new generation of local jewellery designers showcased a glimpse of their aesthetics. While each piece captured the stories of Egypt’s next top jewellery designers, the collective collection widened the boundaries of design. The Design Studio by Azza …

Nayera Yasser

Local designer Farida Temraz launched her new collection in collaboration with Zagh at NYFW

Temraza and Zagh represent strong women at NYFW

For fashion designers and fanatics, New York is the city of dreams. The big apple has been a top fashion capital for many decades. Meanwhile, the seasonal fashion week is, without a doubt, a destination and target for many aspiring talents. Farida Temraz is a young and promising local fashion designer that has managed, in …

Nayera Yasser

The collection included limited-edition jumpsuit and dress (Facebook Photo)

“Age of Magnificence” is back for a new season of drama

Many would not be able to name a certain point in time that resembles the age of magnificence. Nonetheless, many local-fashion fanatics can instantly describe what these words summon in their minds. Over a year ago, Zaam launched a theatrical-bags collection that remains, despite the seasons, an evident local success story. The home-grown brand is …

Nayera Yasser


“I Ikadolly” celebrates Valentine’s Day in the Nubian way

Although Nubia has always been an important part of Egypt, a lot of people do not have enough information about its history, roots, and traditions. Aiming to bridge the gap between Cairo and Nubia and spread Nubia’s distinctive culture and the origins of its language, a group of young Nubian men and women held the …

Rana Khaled

Zang chose few online influencers to represent "Vandalism"
(Photo Handout)

Zang paves the way to international standards with ‘Vandalism’ 

With life following a faster pace controlled by technology and modern life, local fashion is forced to cope and shift in order to leap into the new millennium. Even though local brands are currently on the rise, the top tier is often specialised in couture rather than ready-to-wear. On the other hand, streetwear has defiantly …

Nayera Yasser

8-1 (2)

Amna Elshandaweely: breaking moulds with Siwan fashion

Walking into Siwa, all colours come to life, all scents come out to dance, and the pace of life matches the beat of the drums. Siwa is one of the many places indigenous to the Amazigh in North Africa. Their vivid and authentic traditions make them an ethnic group that repeatedly inspires creative people. Even …

Nayera Yasser

La Mode A Beyrouth

La Mode A Beyrouth: Cairo’s newest fashion marathon

For five nights, Egypt’s fashion experts and enthusiasts flocked to the Fairmont Towers in Heliopolis to witness fashion history in the making. La Mode A Beyrouth Cairo is a franchise of Lebanon’s official fashion week, which aims to bring international quality to the local market. The event was held on 19-23 November, and it debuted …

Daily News Egypt


Maksters brings Marbella to Cairo

Footwear is a craft that requires an artistic quality. Through the ages, shoes have been developed to accommodate a wide variety of needs and styles. From the pharaonic leather footwear to King Louis XIV’s obsession with high heels, shoes have always been at the forefront of the fashion industry. With that said, Maksters is the …

Nayera Yasser

Izzat Traboulsi the regional owner of Hugo Boss
(Photo handout)

Fashion between economic reforms and purchasing awareness

A few years ago, Egypt opened its arms to international brands. In a short timeframe, local malls were filled with top-notch brands and updated collections. While 2015 witnessed multiple opening ceremonies of the world’s most coveted names, 2016 went in the opposite direction. After some complicated regulations and negative economic decisions, a few brands have …

Nayera Yasser

Raghda Helal showcased a bridal finale with a voluminous maxi gown
(Photo courtesy of MH Studio)

Cairo Couture Collections lights up the Nile in spectacular fashion

With the winter season slowly but surely unfolding, Cairo Couture Collections (CCC) decided to pay one last tribute to the fair autumn weather with a night on the Nile. The annual event came back for a fourth season with a strong concept. For one night only, Egypt’s newest couture collections floated over the Nile as …

Daily News Egypt