Tech giant Apple has hired Paul Deneve, former CEO of the high fashion brand Yves Saint Laurent (YSL) to work on “special products”, the company said.
“We’re thrilled to welcome Paul Deneve to Apple. He’ll be working on special projects as a vice president reporting directly to Tim Cook, Apple’s CEO and board member,” said Kristin Huguet, Apple’s spokeswoman.
Known for their sleek and simple designs, the appointment has drawn speculation that Apple may have a new trick up their designing sleeves.
It was thought that Deneve, who held senior positions at fashion brands prior to joining YSL such as Nina Ricci and Lanvin, might be filling the position of John Browett, Apple’s former retail chief; however, Browett’s position remains vacant.
Speculations are growing that the international corporation may want to rely on Deneve’s expertise in the luxury goods sector to help launch the rumoured iWatch.
Two weeks ago, rumours emerged that Apple is busy developing a smartwatch that will run on its IOS operating system. This came in response to internet news of Google’s development of “Google Glass”, a metal-framed wearable computer.
It was reported that Google Glass would allow its users to receive telephone calls, search the web and send text messages, along with many other features. Should Google confirm the news, this new product, believed to come with a $1,500 price tag, would be considered a breakthrough in the world of technology.
Since the mention of news that Apple might be delivering a new product to the technology market, the company’s stocks were driven up the by 6% across the trading market.