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Maram: an international brand with local roots
"I definitely want to return [to Egypt] in the next few years…
Dina Shaker: international advocate for quality and comfort
“Clients usually welcome the label as an international brand that provides creative…
In Video: The niqabi fashion designer puts soul in clothes
https://youtu.be/FhULmttBvEw Video by Asmaa Gamal Edited by Ahmed Magdy
UNTY pays tribute to local legends
"Each collection will feature another addition to the series. The first one…
Haute-Tech Fashion: is Egypt ready to wear technology on its sleeves?
In 1999, model Shalom Harlow stood on a revolving platform while her…
Little Women: from literature to wearable grace
The designs are mainly inspired by the characters' journey from adolescence to…
Norine Farah speaks to wallflowers with SS16 collection
A wallflower is a southern European plant that blooms in the early…
Up-Fuse morphs up-cycling and Eid festivities together
“Colourful decorations in the street are a simple expression of what Up-Fuse…