By using this site, you agree to the Privacy Policy and Terms of Use.
Accept
DailynewsegyptDailynewsegypt
  • Home
  • Business
    BusinessShow More
    Popular video-sharing app TikTok was granted by the U.S. government a 15-day extension to reach a deal with U.S. buyers, a federal court filing showed Friday. This means the deadline for ByteDance, TikTok's Chinese parent company, to reach a deal with Oracle and Walmart has been extended from Nov. 12 to Nov. 27, according to the U.S. District Court for the District of Columbia.
    TikTok updates its community guidelines
    March 23, 2023
    IFC to invest in Mediterrania Capital Partners’ fund to support African mid-cap businesses
    IFC to invest in Mediterrania Capital Partners’ fund to support African mid-cap businesses
    March 23, 2023
    Sukari gold mine’s production reaches 5.2 million ounces with $7.5bn revenues in February 2023
    Sukari gold mine’s production reaches 5.2 million ounces with $7.5bn revenues in February 2023
    March 23, 2023
    EFG Hermes records EGP 11bn revenue in FY22
    EFG Hermes records EGP 11bn revenue in FY22
    March 23, 2023
    Egyptian Environment Minister discusses cooperation with WFP representative in Cairo 
    Egyptian Environment Minister discusses cooperation with WFP representative in Cairo 
    March 23, 2023
  • Politics
    PoliticsShow More
    Egypt's Health Minister discuss bilateral cooperation with an Italian delegation 
    Egypt’s Health Minister discuss bilateral cooperation with an Italian delegation 
    March 23, 2023
    Egypt’s foreign minister phones Algerian counterpart over boosting ties
    Egypt’s foreign minister phones Algerian counterpart over boosting ties
    March 22, 2023
    Turkish President  Recep Tayyip Erdoğan and Egypt President Abdel-Fattah Al-Sisi met in Doha
    Opinion| Türkiye and Egypt: For better times with many opportunities
    March 22, 2023
    Drought caused 43,000 deaths in Somalia in 2022: UN
    Drought caused 43,000 deaths in Somalia in 2022: UN 
    March 22, 2023
    Opinion| The Chinese dragon occupies America's place in the Middle East
    Opinion| The Chinese dragon occupies America’s place in the Middle East
    March 22, 2023
  • Interviews
    InterviewsShow More
    Government should help Egyptian arts revive its pioneering role: Omar Abdel Aziz
    Government should help Egyptian arts revive its pioneering role: Omar Abdel Aziz
    March 15, 2023
    Interconnected healthcare systems in Africa require political will from North African leaders: Amref official
    Interconnected healthcare systems in Africa require political will from North African leaders: Amref official
    March 12, 2023
    EGX ready for government’s IPOs programme: Chairperson
    EGX ready for government’s IPOs programme: Chairperson
    February 15, 2023
    British International Investment invests $4.5bn in 700 businesses across Africa: Sherine Shohdy
    February 15, 2023
    Valeo has invested around €0.5bn in Egypt over the past 10 years: CEO
    Valeo has invested around €0.5bn in Egypt over the past 10 years: CEO
    December 27, 2022
  • Culture
  • Opinion
  • Sports
  • Lifestyle
Reading: Haier lays foundation for success in thriving MEA region with new Egypt Ecological Park, featuring production capacities of over one million
Share
Notification
Latest News
Popular video-sharing app TikTok was granted by the U.S. government a 15-day extension to reach a deal with U.S. buyers, a federal court filing showed Friday. This means the deadline for ByteDance, TikTok's Chinese parent company, to reach a deal with Oracle and Walmart has been extended from Nov. 12 to Nov. 27, according to the U.S. District Court for the District of Columbia.
TikTok updates its community guidelines
Business
Strong representation of women in TV series of Ramadan 2023
Strong representation of women in TV series of Ramadan 2023
Culture Cinema
IFC to invest in Mediterrania Capital Partners’ fund to support African mid-cap businesses
IFC to invest in Mediterrania Capital Partners’ fund to support African mid-cap businesses
Business
Sukari gold mine’s production reaches 5.2 million ounces with $7.5bn revenues in February 2023
Sukari gold mine’s production reaches 5.2 million ounces with $7.5bn revenues in February 2023
Business
EFG Hermes records EGP 11bn revenue in FY22
EFG Hermes records EGP 11bn revenue in FY22
Business
Aa
Aa
DailynewsegyptDailynewsegypt
  • Home
  • Business
  • Politics
  • Interviews
  • Culture
  • Opinion
  • Sports
  • Lifestyle
  • Home
  • Business
  • Politics
  • Interviews
  • Culture
  • Opinion
  • Sports
  • Lifestyle
Have an existing account? Sign In
Follow US
  • Advertise
© 2023 DNE News. All Rights Reserved.
Dailynewsegypt > Blog > Business > Haier lays foundation for success in thriving MEA region with new Egypt Ecological Park, featuring production capacities of over one million
Business

Haier lays foundation for success in thriving MEA region with new Egypt Ecological Park, featuring production capacities of over one million

Daily News Egypt
Last updated: 2023/03/18 at 1:17 PM
By Daily News Egypt 7 Min Read
Share
Haier lays foundation for success in thriving MEA region with new Haier Egypt Ecological Park, featuring production capacities of over one million
SHARE

Haier Egypt Ecological Park held a groundbreaking ceremony in the 10th of Ramadan City. Hossam Heiba, CEO of the General Authority for Investment and Free Zones in Egypt, Zhou Zhencheng, Minister Counsellor of the Economic and Commercial Affairs of the Chinese Embassy in Egypt, and Li Huagang, Chairperson and President of Haier Smart Home, attended the groundbreaking ceremony together.

According to our information, the Haier Egypt Ecological Park has received a total investment of $160m and covers an area of 200,000 square meters. The first phase of the project has focused on the production of three types of products: air conditioners, washing machines, and TVs. Production and operations are expected to start in the first half of 2024. The second phase of the project will focus on the production of refrigerators and freezers, with a total designed production capacity of more than one million units. “Made in Egypt” Haier appliances mainly target markets in Africa, the Middle East, and Europe, which will play an important role in establishing Haier Smart Home’s “globally manufactured” strategy. The establishment of the Egyptian Ecological Park will be a testament to Haier Smart Home’s global development achievements, represent another milestone in the company’s efforts to advance its ecosystem brands strategy worldwide, and lay the foundation for the global implementation of Haier’s smart home ecological brand.

The launch of the Egypt Ecological Park is set to strengthen Haier Smart Home’s global supply chain system, highlighting the company’s “Three in One” localization strategy, which is a vital component of the brand’s global identity and recognition. Haier Smart Home began by developing overseas brands and has since invested in establishing global supply chains and channels. Currently, Haier Smart Home has established 10+N R&D centers, 33 industrial parks, 133 manufacturing centers, and more than 230,000 sales networks worldwide. Its products are sold in nearly 200 countries and regions, serving over 1 billion households globally. These localized layouts have enabled Haier’s brand to gain a foothold in the global market. Moreover, the new Ecological Park in Egypt serves as an important milestone in Haier’s global branding strategy. The initiative will help the Haier expand its market presence in the Middle East and Africa, enhance its global supply chain system, and strengthen its position as the world’s leading home appliance brand.

The launch of the Egypt Ecological Park will reduce operating costs and position Haier to respond even more quickly to market demands. Previously, the large Egyptian market mainly relied on imports to meet user demands. But after the Egyptian ecological park is put into operation, Haier Smart Home will have standardized, large-scale localized production for the local market. This will significantly reduce market response time, as well as bring benefits in terms of tariffs, transportation costs, and other factors.

Notably, in addition to being sold in the Egyptian market, “Made in Egypt” Haier products can also be sold in surrounding African, Middle East and European markets with zero tariffs. This positions Haier to better meet regional market demand, achieve global market leadership through differentiation, drive continuous brand growth abroad, and provide more users with high-quality smart home solutions they can enjoy.

The launch of the Egypt Ecological Park will help Haier better respond to national strategies and the “Belt and Road” initiative. Egypt is uniquely positioned to benefit from the Belt and Road and has been a historical hub connecting trade and culture between the East and West. Haier Smart Home has chosen this distinguished location to build a state-of-the-art, intelligent, digital, and flexible ecological factory. By building the Hainayun Digital Twin Park Platform, the ecological park will be able to show “people, events and things” on one screen. All of the park’s elements and processes are visible and controllable, which makes it much easier to optimize resource allocation and management decisions. Additionally, the park’s energy consumption, including water and electricity, can be accurately analyzed to achieve significant energy savings. The ecological park’s completion will not only generate more than 2,000 jobs in Egypt but also cultivate excellent manufacturing and management talents for the country’s sustainable growth. At the same time, the factory’s establishment in Egypt can trigger the intelligent upgrading of the entire local home appliance industry chain, leading to the emergence of geopolitical advantages, population dividends, and facilitating local economic development.

At the launch ceremony, Li Huagang, Chairperson and President of Haier Smart Home, said: “Haier aims to uphold high-end independent branding, enhance the user experience, expand our ‘three-in-one’ localized Strategy, and actively support the construction of the home appliance industry cluster. Through these commitments, we hope to promote Egypt as a smart manufacturing powerhouse and help made-in-Egypt products truly go global. The Egypt Ecological Park is an excellent example of Sino-Egyptian cooperation, and we’re proud to be part of it.”

With the establishment of Haier Egypt Ecological Park, Haier Smart Home’s “three-in-one” localized Strategy will accelerate globally, demonstrating its determination to developing in the Middle East and Africa markets. The initiative reinforces Haier Smart Home’s commitment to “made in the world, made for the world”, and will help the company achieve more breakthroughs and obtain greater growth space in the global market.

You Might Also Like

TikTok updates its community guidelines

IFC to invest in Mediterrania Capital Partners’ fund to support African mid-cap businesses

Sukari gold mine’s production reaches 5.2 million ounces with $7.5bn revenues in February 2023

EFG Hermes records EGP 11bn revenue in FY22

Egyptian Environment Minister discusses cooperation with WFP representative in Cairo 

TAGGED: Haier Egypt Ecological Park
Share this Article
Facebook Twitter Email Print
Previous Article Second Edition of Techne Summit Cairo Concludes at the National Museum of Egyptian Civilization Second Edition of Techne Summit Cairo Concludes at the National Museum of Egyptian Civilization
Next Article DNE Awards honours Saudi Ambassador to Egypt for promoting partnership, boosting bilateral relations, and fostering regional security DNE Awards honours Saudi Ambassador to Egypt for promoting partnership, boosting bilateral relations, and fostering regional security
Leave a comment

Leave a Reply Cancel reply

Your email address will not be published. Required fields are marked *

Ad image

Stay Connected

Facebook Like
Twitter Follow
Instagram Follow
Youtube Subscribe

Latest News

Popular video-sharing app TikTok was granted by the U.S. government a 15-day extension to reach a deal with U.S. buyers, a federal court filing showed Friday. This means the deadline for ByteDance, TikTok's Chinese parent company, to reach a deal with Oracle and Walmart has been extended from Nov. 12 to Nov. 27, according to the U.S. District Court for the District of Columbia.
TikTok updates its community guidelines
Business
Strong representation of women in TV series of Ramadan 2023
Strong representation of women in TV series of Ramadan 2023
Culture Cinema
IFC to invest in Mediterrania Capital Partners’ fund to support African mid-cap businesses
IFC to invest in Mediterrania Capital Partners’ fund to support African mid-cap businesses
Business
Sukari gold mine’s production reaches 5.2 million ounces with $7.5bn revenues in February 2023
Sukari gold mine’s production reaches 5.2 million ounces with $7.5bn revenues in February 2023
Business
//
Egypt’s only independent daily newspaper in English. Discuss the country’s latest with the paper’s reporters, editors, and other readers.

Quick Link

  • Home
  • Business
  • Politics
  • Interviews
  • Culture
  • Opinion
  • Sports
  • Lifestyle

Sign Up for Our Newsletter

Subscribe to our newsletter to get our newest articles instantly!

© 2023 DNE News. All Rights Reserved.

Join Us!

Subscribe to our newsletter and never miss our latest news, podcasts etc..

Zero spam, Unsubscribe at any time.

Removed from reading list

Undo
Welcome Back!

Sign in to your account

Lost your password?