Digital transformation empowers women, creates new jobs: Experts

Mohamed Alaa El-Din
4 Min Read

Islam Nasrallah, a digital transformation expert and founder of Taskedin, said that 55% of the employees in his company are females.

He explained that women are more stable in the job, and that there are certain jobs that are not suitable for men in the field of technology, such as conducting tests, as women have more patience than men. “We are one of the first companies to apply the system of only four working days and three days off, because our goal has become to pay attention to employees’ productivity and the tasks they perform, regardless of the working hours, which greatly supports women’s work as well,” he added.

Nasrallah added, during his speech at the 12th session of the international conference “ICT in Our Lives” under the title “Women in Our Lives” organized by Alexandria University, “Modern technology and the digital transformation revolution have generated several new jobs for women and contributed to making work easier”.

 

Nasrallah emphasized that Taskedin helps empower women’s work, as the application helps female employees arrange tasks according to priority, and thus they can carry them out from home. Also, the issue of signing an attendance sheet when arriving at and leaving a workplace has become a thing of the past, according to Nasarallah. “The most important thing now is productivity and the quality of task execution, not working hours, and this is what the application focuses on, thus providing working women with more hours to take care of their families and homes.”

Taskedin is an application for managing the daily operational processes within organizations through four main axes: performance management and evaluation, task management, project management, and effective communication between employees in the organization.

 

Nasrallah explained that, according to the statistics of Taskedin, it was found that the number of actual working hours for women is higher than men, along with higher productivity and quality, and speed in carrying out tasks accurately”. He called on researchers at Alexandria University to benefit from those accurate numbers resulting from the analysis of application data in their research on women’s jobs.

 

Nasrallah pointed out that the “Taskedin” application provides the management and employees with a great deal of transparency regarding the evaluation of each employee at work, in terms of the number of working hours, the number of tasks, and the monthly performance evaluation, and thus the decision to reward or promote is based on precisely defined numbers, which eliminates discrimination against women in favor of men at work.

 

Taskedin also helps solve the problem of compulsory leaves imposed by law on women, such as pregnancy leave, childbirth or child care, as the tasks assigned to them can be transferred to another person with ease. All the tasks in detail are submitted into the application, making a leave possible at any time without worrying about not being able to resume the assigned tasks as usual once back to work.

 

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