Vice President of New Egypt Gold Ahmed Nassar has stated that the company combines modern industrial methods with Egyptian traditional techniques in their products and designs.
He said: “With the experience of more than 87 years and a skilled staff of 1,550 employees, we were able to compete and prosper locally and globally due to the high quality of our products in terms of materials and designs, and we earned the confidence of our clients all over the world.”
Nassar said that the company is the first in sales in Egypt, added that gold is the safest haven for investments and saving.
“The demand for gold products is increasing, ” he said, “However, we are currently reducing the weights of gold products in order to meet all customer requests and cope with the current challenges.”
He elaborated that the company plans to participate in several national and international gold exhibitions, adding that New Egypt Gold is the only company that produces and designs archaeological replicas from Ancient Egypt.
CEO of New Egypt Gold Mohamed Nassar expressed his pride in the company’s participation in the second edition of Nebu Expo for Gold and Jewellery, Egypt’s largest gold and jewellery exhibition.
“It enables us to become familiar with the most recent advancements in the worldwide gold business, as we always seek to encourage and support Egypt’s goal to become a global logistical hub for gold, as initiated by President Al-Sisi,” Mohamed Nassar commented. “We are optimistic about the next phase, especially with the development of the City of Gold at the New Administrative Capital, which was developed using the most modern gold industrial and trade technologies, representing Egypt’s rich civilizational legacy in this delicate craft sector and maximizing the added value via this industry and to boost the gold exports.”
He added that the participation of New Egypt Gold at the expo is part of the company’s 87-year commitment to supporting and localising Egypt’s gold sector and elevating Egypt to the ranks of developed countries in this field. Moreover, it intends to promote and boost the export process in the upcoming period.
Tarek El Tarouty, Executive Director of New Egypt Gold Group: “We are eager to develop locally made Egyptian items of international quality that can compete in overseas markets, by utilizing cutting-edge technology and focusing on labor training to prepare technical cadres specialized in the gold industry.”
He added: “The consistent participation at local and international events contributes to the creation of a competitive environment and the exchange of experiences that benefit the local market.”
“We intend to improve our brand and its visibility in local and global markets by participating in these major events, as well as to develop strong ties with our distributor and merchant partners in order to support local manufacturing,” says Ibrahim Hegazy, Professor of Marketing at the American University in Cairo and Marketing Consultant for New Egypt Gold Group.
“Through participation, we seek to strengthen our business ties at home and abroad, as well as to promote the export of Egyptian jewellery to other markets, as it provides an opportunity to meet a big number of industry professionals.”
The second edition of the International Nebu Expo for Gold and Jewellery 2022 was inaugurated by Minister of Trade and Industry Ahmed Samir and Minister of Internal Trade and Supply Ali El Moselhy.
The expo brings together major brands in the gold and jewelry sectors, including New Egypt Gold, Egypt’s leading gold company, via a showcase of the most innovative global designs.
The second edition of the exhibition is being held under the auspices of the Ministry of Supply and Internal Trade, the Authority for Jewellery Stamping and Scales, the Federation of Egyptian Chambers of Commerce, and the General Division for Gold and Jewellery.