Saudi Egyptian Developers (SED) launched its 50th and latest real estate project, “Central”, in the heart of New Cairo. This comes as a continuation of the company’s series of successful projects in the real estate development sector for nearly half a century, implementing the largest real estate projects nationwide.

“Central” is the latest integrated luxury mixed-use project that meets the needs of businessmen, shopaholics, and those who are looking for entertainment and fun. With a total investment of EGP 10.3 billion, “Central” combines the most popular brands and the best international restaurants, under one roof. The project spans over 160,000 square meters and a land area of about 21 acres.

A unique location

Located in one of the most strategic areas in New Cairo, “Central” enjoys a panoramic view of the North and South Teseen Streets, as well as the Mohamed Naguib axis, to meet the needs of companies, businessmen, and visitors.

Caters to one million people

According to the latest market research conducted by SED to ensure the project’s feasibility and practicality, the project serves more than one million people currently residing in this area, and is expected to cater to 6 million people by 2030.

Project Description & Facilities

“Central” comprises a number of commercial and administrative units of different sizes. The administrative units range from 114 to 490 square meters, designed according to the latest global designs of smart units, and supported by the latest technological infrastructure. The area is equipped with a three-story underground car park, covering the entire area of the project, to accommodate the largest number of visitors, workers, and owners.

According to the engineering designs, the construction work of the project is expected to be completed in approximately four years.

Payment plan

SED is offering “Central” project with a 10% down payment and up to six years’ payment plan.

An exceptional design

SED is committed to developing iconic and innovative projects. Hence, the company is always keen to partner with the largest and the most experienced international project’s consultants, such as WATG, the international design of this project. This project’s smart design offers multiple space options that can be re-divided and optimally utilized, with the possibility of traveling from one building to the other easily.

This comes in addition to various partnerships including RMC, the project’s local design consultant, Gleeds, the cost consultant for “Central”, ICE, the traffic consultant for the project, SAVILLS, the market research and retail consultant, and DECIPHER, the leasing consultant.

Highest quality according to construction codes

The project was designed according to the latest international construction codes, which apply the highest quality standards and smart infrastructure. These smart designs provide multiple space options that can be re-divided and optimally utilized.

Saudi Egyptian Developers (SED)

Founded in 1975, SED is one of the leading companies in the field of real estate development and investment. It was established under the umbrella of an international agreement between the government of Egypt, represented by the Ministry of Housing, Utilities and Urban Communities, and the Kingdom of Saudi Arabia, represented by the Ministry of Finance.

Over the course of more than 47 years, SED presented some of the most distinguished residential, administrative, commercial, and touristic real estate projects, that cater to a diverse population, and were implemented according to the highest global standards.