Egypt is market of possibilities in digital transformation: Liferay

Daily News Egypt
7 Min Read

Liferay has exceeded its goal of attracting customers in the Middle East and North Africa during 2021 from a variety of governments and businesses in several industries, according to Omar Sheliby, the company’s Country Sales Manager.

The company also forged partnerships with 250 system integrators worldwide to provide local support and expertise to global customers and deliver valuable solutions.

Sheliby stated that Liferay has been named a leader in the 2021 Magic Quadrant for Digital Experience Platforms for 11 consecutive years among evaluated vendors for B2B, B2C, and B2E experience use cases, as Liferay has been assisting organisations in the digital transformation process for 17 years in 19 countries around the world through innovative digital experience platforms that benefit customers, partners, and employees.

What did Liferay achieve in 2021 and how many customers does the company have in the Middle East?

Liferay accomplished several objectives at various levels in 2021. It gained multiple global certifications attesting to the high quality of its products and increasing global and regional market confidence in the company’s varied services. Additionally, Liferay was able to secure a number of significant clients from large institutions both globally and locally in 2021.

In 2021, we had over 50 clients throughout the Middle East, the majority of them are government entities such as ministries, as well as financial institutions such as banks, insurance companies, and mobile operators.

Liferay provides assistance to its customers worldwide through a diverse range of specialised services and qualified teams, according to the company’s global network of more than 250 helpful partners.

What accreditations has Liferay received from international analysts?

At Liferay, we always aspire to achieve the highest standards of quality. We are committed to dominating both the global and local markets by providing cutting-edge solutions and staying current on industry advancements.

As a result, Gartner rated Liferay as a leader in the 2021 Magic Quadrant for Digital Experience Platforms (DXP) for the 11th consecutive year.

Additionally, we achieved the highest grade for B2B and B2E experience utilisation in the 2021 Gartner DXP Mission-Critical Capabilities Report.

This report is a comparative examination of competing products or services based on a set of Gartner-identified critical differentiators. It identifies which goods or services are the best fit for specific use cases and provides actionable recommendations for which products or services to add to your vendor shortlists for further examination.

This honour, we feel, symbolises our commitment to assisting enterprises worldwide in resolving business difficulties.

Which industries are most interested in digital transformation, as it enables them to acquire and profit from the truest value?

Numerous sectors in the Egyptian market require corporate development through the use of technology and data.

All sectors strive for technological advancement and digital transformation, as they require additional development to meet customer expectations and keep up with market trends, particularly in light of the emergence of the term “social distancing”, which no one predicted would become a ground-breaking term.

Various industries are compelled to engage with technology. After years of research and experimentation and after achieving impressive business results in terms of financial performance, quality, and customer comfort, technology now demands itself when life reverts to its cohesive nature and after a year of closure and social distancing in various fields, demonstrating that it required much attention prior to the pandemic.

Without a doubt, sectors that needed continuous interaction with their clients were the most in search of alternate methods of communication via remote and advanced digital platforms.

The financial industry was at the forefront of these sectors, not only because of its severe need for technological transformation, but also because it was prepared for it, as the state’s regulations and infrastructure were in place prior to the pandemic.

As a result, it is no coincidence that Liferay focuses on a select number of key sectors, including banking, insurance, telecommunications, and government.

One of the most significant benefits of Liferay technologies is their “Open Source” nature. What added value does that provide?

Liferay is an open-source platform with no vendor lock-in that enables any other application that companies use to run their businesses to be added to the Liferay platform without affecting their business.

Open-source software is now an industry standard. Many organisations across all industries have made it a key priority. How did this happen? The answer lies in a series of interconnected themes.

The level of innovation possible with open-source software is far greater than with closed software solutions. Open-source technology also offers a lower total cost of ownership than closed alternatives, making prototype development more economical. This saves money and allows internal teams to focus on essential company improvements.

However, this is not all. The technology adheres to widely acknowledged standards across systems, enabling seamless integration with any organisation’s ecosystem.

Finally, today’s IT personnel have a wide range of knowledge and competence with various technologies, making it easier to find the proper technical profiles for crucial transformation initiatives.

Open-source software gives enterprises much greater freedom and lower costs. These perks help foster a culture of constant innovation and adaptation, which is essential in today’s digital economy.

Open-source software frees digital leaders from old closed-source constraints, allowing them to respond more swiftly to new problems and market opportunities. Who wouldn’t want to take advantage of today’s open-source technology’s competitive advantages?!

Share This Article