Marketing services industry witnessed huge boom over last decade

Daily News Egypt
3 Min Read

The marketing services industry has grown around the world recently, a matter which led to the emergence of entities specialised in this lucrative field.

Institutions and countries resorted to marketing companies to catch the world’s attention, which has helped the UAE advertise itself as a destination for tourism and entertainment and Paris as a capital of fashion.

In this regard, Mai Al-Nahrawi — the Owner and Chairman of the Board of Directors of the Marketing House — said the marketing services industry has greatly contributed to economic development at the local and international levels, noting the houses of expertise in this domain became the major cog in the development process.

Nahrawi pointed out that Egypt hired such entities to support and strengthen the Egyptian identity and market it globally, citing the positive influence of the Pharaohs’ Golden Parade and the reopening of Luxor’s Sphinx Avenue on tourism and the development of the infrastructure in Egypt.

On an economic level, Nahrawi explained that marketing companies contributed significantly to the growth of the volume of e-commerce in Egypt to exceed EGP 100 billion in 2021, adding that she expects that the volume of e-commerce will reach $1.2 trillion globally by 2025.

The Marketing House seeks to become one of the largest entities that contribute to boosting the growth rates of Egypt’s economy through its pivotal role in developing marketing plans for companies operating in the market, beginning from the small and medium companies to large institutions, to increase their spread at the local and regional levels.

The Marketing House has already signed partnership deals with a large number of institutions during the recent period, mainly Alex West, the Egyptian Foundation for Reproductive Medicine and Embryology, Dubetta, and others.

She added that her company helped these firms to study the market and develop strategies in the short and medium-term that succeeded in increasing the volume of their businesses.

The company is also pursuing an expansion strategy to provide marketing services to include digital and traditional methods together, in all sectors, mainly in the health and retail sectors, taking advantage of the digital transformation that Egypt is currently witnessing, she underlined.

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