Nevine Gamea, Minister of Trade and Industry and Executive Director of the Micro, Small, and Medium Enterprises Development Agency (MSMEDA), said that the “Turathna” exhibition for handicrafts and heritage will be held for the third year in a row under the auspices of President Abdel Fattah Al-Sisi, from 9 to 15 October.
The exhibition will include 1,500 small businesses specialized in heritage products and civil institutions interested in arts from various governorates, which is twice the number of exhibitors who participated last year.
She explained that the exhibition will be held on an area of 20,000 square meters, making it the largest regional exhibition of craftsmen and specialized artists who display thousands of distinguished products that suit the tastes and needs of citizens and constitute masterpieces of cultural and historical value.
Gamea stressed that the agency is keen to increase the number of participants in the exhibition every year in implementation of the political leadership’s directives to expand the support provided by the state to the owners of these crafts and help them market their products locally and internationally, explaining that the exhibition provides the exhibitors the opportunity to achieve good sales in addition to the contracts that they succeed in implementing during the period exhibition.
She indicated that the exhibition is witnessing a variety of events, including live performances that explain to visitors the details of manufacturing these various crafts, including the production of handmade carpets using the loom, in addition to engraving on copper, forming ceramics, pottery, leaf and wicker. Participation in the exhibition allows them to learn about the diverse cultures and different arts that characterize the Egyptian civilization, which works to preserve these arts and their continuity for other generations to come.