Egypt’s United Media Services (UMS) signed two separate Memoranda of Understanding (MoUs), on Sunday, with the Al Arabia Outdoor Advertising and MBC Group, to enhance cooperation.
UMS’ agreement with Al Arabia Outdoor Advertising was signed to enhance cooperation in developing adverts in Egypt using the latest technology.
The second MoU, between UMS and the MBC Group, includes cooperation across three fields, the first of which will see joint confrontation between the two companies to double the efforts in countering video piracy.
The second area is to enhance cooperation in the production of major dramas, whilst the third field is related to the possibility of cooperation in distributing the UMS’ productions outside Egypt.
The signing of the MoUs was attended by: Hassan Abdalla, new Chairperson of UMS; Muhammad Al-Khuraiji, Chairperson of the Al Arabia Outdoor Advertising; and Sam Barnett, CEO of MBC.