Madaar, Benoy sign partnership to design Downtown Azha Ain Sokhna

Shaimaa Al-Aees
3 Min Read

Madaar Developments, the developer behind the Azha Ain Sokhna project, has signed a partnership with global design specialist and international architecture firm, Benoy, to design Downtown Azha Ain Sokhna.

Azha Ain Sokhna’s total investments will exceed the EGP 15bn mark, according to Madaar’s CEO Gasser Bahgat.

Bahgat said that the company has directed EGP 3bn of investments in the residential part of Azha development, and a further EGP 5bn in the hotels part. The company also intends to invest EGP 4.5bn in the project during 2021. He also said that the company has achieved more than EGP 6bn in sales from the project so far. 

The company has announced the opening of the 150-key, 5-star Tanoak Hotel, as the first hotel within the master development. Azha Ain Sokhna is strategically placed on an estimated area of 1.6m sqm, with a waterfront stretched over an estimated 700 sqm facing the clear waters of the Gulf of Suez branching from the Red Sea.

Bahgat noted that Downtown Azha, which has received estimated investments of EGP 2bn, would feature more than 100 food and beverage (F&B) and entertainment outlets, alongside hotels.

“Currently, we are projecting an investment of EGP 2bn in this partnership,” he said, “Downtown Azha is considered a realisation of years of planning and team effort that will satisfy every need of our owners and visitors seeking luxury, leisure, and excellent levels of service.”

On his part, Chief Project Office Ahmed Ehab, said, “The design of Downtown Azha Ain Sokhna will be luxurious, exciting, complementing the general features of the project.”

Ehab added that the company has recorded EGP 1bn in sales during the first nine months of 2020, and eyes EGP 300m in sales in the fourth quarter (Q4) of 2020. Meanwhile, Madaar aims to register EGP 2.5bn in sales next year.

“We expect to deliver 1,500 units, as part of the first phase, by Q1 of 2021, with the entire Azha Ain Sokhna scheduled for completion by 2028,” he said.

Benoy is an international firm of architects, master planners, interior architects and graphic designers working from design studios in the UK, Abu Dhabi, Singapore, Hong Kong, Shanghai, and Beijing.

Moreover, the company announced its participation in the Cityscape Egypt exhibition, with offers of 10 year payment plans, instead of eight years, and 10% down-payment.

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