Egypt’s Minister of Tourism and Antiquities Khaled El-Anany held a meeting, on Wednesday, with representatives from the local tourism industry to discuss ways of supporting the sector. 

The participants at the meeting included representatives from the Egyptian Tourism Federation (ETF) and the Tourism Investors Association, alongside ministry officials.

Further to this, the meeting reviewed ways of promoting Egypt’s tourist destinations to foreign markets, particularly as international tourism resumes following the novel coronavirus (COVID-19) lockdowns.

According to a press statement issued by the Ministry of Tourism and Antiquities, the meeting also discussed the challenges facing Egypt’s tourism industry due to the global pandemic.

This came alongside the presentation of proposals that would contribute to the promotion of tourist movement to Egypt, especially as foreign tourism resumed at the beginning of July.

The meeting also touched on the importance of coordination and joint cooperation between the ministry and the private sector to promote Egypt. It would see  promotional activities intensified in the coming period, and shed light on Egypt’s diversity as a tourist destination.

As part of the efforts to promote Egypt as a prime destination for visitors, the meeting highlighted the possibility of seeking assistance from experts to develop a long-term strategic tourism marketing plan.

This would continue over the next five years until 2025, with the plan also affecting infrastructure development and projected tourist numbers to achieve further development goals in the country’s tourism development.