Henkel Egypt has announced a set of actions to support the local community and boost the government efforts to face the coronavirus (COVID-19) pandemic. It has launched a new solidarity campaign, under the slogan “They protect us, we support them”, in collaboration with the Egyptian Cure Bank, to support healthcare workers and enhance the sector’s ability to respond to the pandemic.
Through the campaign, Henkel Egypt will provide 10,000 Egyptian healthcare workers, who are on the frontline of the coronavirus fight, with their needs of Henkel personal and household hygiene products, having these products delivered to their homes free of charge.
The campaign is also raising public awareness of the Egyptian healthcare workers’ role in countering the coronavirus, through encouraging people to send messages of compassion and gratitude to them on social media platforms.
“We are honoured to show our gratitude, respect, and appreciation to all the healthcare workers for their extra ordinary efforts keeping our communities healthy and safe. We are here to support them and their families with their needs of hygiene products to keep them safe as they continue to manage the pandemic,” Omar Mohamed Elmasry, General Manager, Laundry & Home Care, Henkel Egypt, said.
“Henkel Egypt is committed to help in every possible way in addressing this unprecedented challenge,” Elmasry added.
Moreover, the company announced the launch of a new production line of disinfectants. The new disinfectant product is already available in the markets, with a plan to produce 1m units of the product starting April.
“Henkel Egypt is operating in full capacity and is committed to continue production to supply the Egyptian markets with the needed hygiene and disinfection products needed in the fight against the spread of the virus,” Elmasry added.
Henkel Egypt also illuminated Cairo Tower with the campaign’s slogan, hailing healthcare workers and their unceasing efforts in the treatment of Covid-19 patients.