First university automotive exhibition in Middle East kicks off at BUE

Daily News Egypt
6 Min Read

The events of the British University in Egypt’s (BUE) automotive exhibition kicked off on Monday, while being the first university automotive exhibition in the Middle East. The exhibition was inaugurated by Ahmed Hamad, the president of the BUE in Cairo, and Mohamed Aboulfotouh, the chairperson of Egypt Automotive, one of the exhibition’s organisers.

Several companies took part in the exhibition in order to promote their cars to university students, in light of the recession seen by the market since the start of the year.

Nine brands participated in the exhibition including BMW, Fiat, Nissan, Opel, Renault, Citroen, Subaru, SsangYong, and Proton.

Aboulfotouh said that the main reason that the exhibition is held at that specific timing is to break the prevailing state of recession in the car market, expecting the offers made by companies during the exhibition to reduce the recession and refresh the market.

Karem Ezzat, the marketing head of SsangYong in Egypt, said that the company participates in the exhibition with its Tivoli car and its three categories because it is a car suitable for university students.   

He added that Tivoli is sold at the exhibition with the price announced, which is EGP 315,000 for the comfort category, EGP 335,000 for the style category, and EGP 360,000 for the sport category.

Ezzat expressed his happiness with the company’s participation in the exhibition, saying it would be fruitful and helpful for upcoming exhibitions.

Auto Group Al-Qasrawi participated in the exhibition with Proton’s Preve, Exora, and Saga. Kareem Galal, one of the group’s sales’ employees, said that the BUE’s students will be getting a special discount on Preve to become EGP 275,000 instead of EGP 310,000. Galal said that one of the most distinct things about Proton is that it does not have a competitor in the Egyptian market, in light of its price compared with its capabilities, so this brand serves the segment of students well.

Moreover, he added that the exhibition is an important opportunity for the group as it gave them the chance to showcase various cars and the chance to choose from. 

Nancy Mohsen, the marketing director of Seat in Egypt, said that the company has decided to take part in the exhibition and present its new car ‘Arona’ to a larger number of its target customers such as university students, explaining that Ibiza is famous and has a larger market. It achieved an increase in sales in 2018 up to 200%, compared to 2017. The company is hoping to create a strong market for Arona as it did with Seat Ibiza.

She added that the campaign ‘Let it Rust’ has not affected the sales of the company, as the members of the campaign are not the company’s target customers.

Furthermore, El Masria Auto took part in the exhibition with four cars of different brands, which are Renault Duster, Fiat 500 x, Opel Crossland, and Subaru XV.

Ramy Khamis, the store facility manager of El Masria Auto, said that the company has participated in the exhibition in order to expand its presence in the market, especially with the declining sales. He added that the company is one of the largest distributors in Egypt, and noted that universities have become a target market of cars especially for medium-priced cars. 

Noteworthy, the exhibition was not limited to the participation of car companies, but was also joined by oil companies such as Motul Oils which was present in the exhibition in order to showcase brakes oil for all kinds of cars and motorcycles. Reem Salem, the representative of the company in the exhibition, said that the aim of their participation is to introduce the company and its products to clients.

Furthermore, Le Garage participated in the exhibition of used electric vehicles of models 2015 and 2016 from Fiat and BMW.

Representatives of the company at the exhibition pointed out that they are keen on participating, given the existence of an electric charging station at the BUE and the spread of the culture of hybrid and electric cars among students.

Noteworthy, the event is organised by Egypt Automotive in partnership with Media Avenue and OMG, under the sponsorship of SEAT’s agent in Egypt, Motul Oils, Club World, and OUD Real Estate Development.

The exhibition’s media sponsors are Daily News Egypt, Al Borsa, Economy Plus, Sport Plus and NRJ Radio.

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