The Danone Nations Cup partnered with Decathlon Group through a series of joint initiatives to encourage children to excellence in sports and to provide access for girls and boys to play football.
Kicked off in Spain during the 2019 national tournament, the partnership will go a step further at the Danone Nations Cup’s World Final in Barcelona, seeing over 700 young girls and boys provided with Kipsta outfits ahead of their matches to represent their countries.
Consumers in France and Spain will also be able to participate and provide positive societal change through the Laces for Change initiative that is spearheaded by the Danone Nations Cup and distributed through Decathlon France and Spain. Encouraging and enabling future generations to partake in sports is a fundamental objective that is at the heart of both the Danone Nations Cup and Decathlon.
