Etisalat Misr, NBE, MasterCard launch ‘super promo’, support financial inclusion

Daily News Egypt
2 Min Read
Etisalat head office in Dubai (Public domain photo)

Etisalat Misr has launched a new offer called the ‘Super Promo’, in collaboration with MasterCard, and the National Bank of Egypt (NBE), to appeal to and reach a wider range of customers according to the the policy of the country and the NBE to implement financial inclusion, as announced in a press statement on Thursday.

Etisalat Misr said that the new offer will contribute towards the process of transforming the country into a digital economy, which is a method of relying on technology in online payments.

Retail Chief Executive Officer at the NBE Alaa Farouk said that “the launch of Super Promo is part of the NBE’s enthusiasm to expand the implementation of financial inclusion, and enhance online payments, through the addition of new electronic services, which meet the growing and diverse needs of everyone.”

Farouk also added that the bank has been a pioneer in its development of financial coverage which is aligned with the policy of the Central Bank of Egypt as well as the National Payments Council.

“MasterCard believes that mobile payments will play an effective role in the coming period in transforming the Egyptian economy into an online and digital payment system, as well as minimise the circulation of cash, which is our objective from offering the service” said  Country Manager at MasterCard Mohamed Assem. “The system is designed to enable all individuals to perform most of their daily cash transactions via mobile phones, which is an incentive for individuals to transfer funds for various purposes, wherever they are, without having to move from one place to another,” elaborated Assem.


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