The Arab French Company for Dairy and Cheese Products (AFDPL) announced that it will participate in the Gulfood exhibition—held in Dubai from 26 February to 2 March 2017.
The company said in a press release issued on Saturday that it is going to launch a new category of cheese snacks for its popular Milkana brand.
“AFDPL will be using the exhibition to ramp up exports to the GCC and beyond. The new product, aptly called ‘Cheeze to Squeeze’, is available via Milkana distribution partners across the Middle East and North Africa,” the report stated.
“We are proud to introduce our new Cheeze to Squeeze product line to distributors and partners at Gulfood 2017, which opens up a whole new snacking offer,” said Ahmed Refaat, marketing director at AFDPL.
He added that the company’s “core cheese brand—Milkana—is popular throughout the region, and the new, convenient single-serve portion Cheeze to Squeeze product opens up a wide range of new consumer and trade opportunities for our distributors.”
The report added that the new Milkana ‘Cheeze to Squeeze’ single-serve format is also a cheese product ideal for convenience stores, hotels, and restaurants sector.
AFDPL said that the “dairy market is growing at a rate of 8% per annum. The company exports its products across the Middle East, Africa, and Southeast Asia, and it continues to enter new dairy markets as the distribution channels develop and barriers to dairy distribution continue to come down.”
“In addition to solid growth, we have also seen an increased interest in our dairy products from foreign distributors after free-floating the Egyptian pound exchange rates, helping to make our pricing more competitive in export markets. For this reason, we’re planning to meet potential new distribution partners from several new markets at the exhibition,” said Medhat Azer, general manager of AFDPL.