Fortuner and Auris sales fail to stop Toyota’s overall decline

Daily News Egypt
3 Min Read
2015 Reveal of All New Toyota Fortuner. (Crusade pre-production model shown)

The Japanese brand Toyota’s sales of its Fortuner and Auris models increased during the first two months of this year. However, sales of the brand’s other models have declined, posting a total decline of 62.4% compared with January and February 2015.

Toyota sold 879 cars in January and February 2016, a decline of 66.4% compared to the corresponding period of 2015 when Toyota sold 2,619 cars.

Despite this decline, Toyota ranked ninth in the list of best-selling brands in the market over January and February, acquiring 4.2% of the market.

Toyota sales included 10 models during the first two months of this year, most notably Corolla, Fortuner, Land Cruiser, Prado, and the new Yaris.

Corolla was Toyota’s best-selling car with sales of 246 cars valued at EGP 50.4m. This is an 82% decline compared with sales of 1,339 cars in this model over January and February 2015.

Fortuner with its 4,000cc engine sold 183 cars during January and February, compared to 214 cars in 2015, a 14% decrease.

Land Cruiser sales decreased by 58%, with sales of 127 cars compared to 302 cars in 2015.

Prado registered sales of 92 cars over the two months, compared to 194 cars in 2015, a 53% decrease.

Sales of the new Yaris dropped by 75%, as only 88 cars were sold compared to 355 cars in 2015

Sales of the Yaris hatchback dropped by 63%, and Avanza by 70%.

In contrast, sales of the Fortuner model with a 2,700cc engine increased by 45%, recording sales of 81 cars during January and February compared to 56 cars in 2015.

Auris also witnessed an increase of 15% by selling 15 cars compared to13 cars last year.

Toyota ranked fourth in the best-selling brands list in the Egyptian market, recording sales of 1,785 cars and acquiring 5.6% of the total market. However, compared to sales in the corresponding period of last year, Toyota in Egypt has declined by 62.4% overall.

In early April, Toyota increased the price of its Fortuner and Avanza models by EGP 20,000, Corolla and Yaris by EGP10, 000, and Auris by EGP 19,000, influenced by the high exchange rate of the US dollar against the Egyptian pound.

Toyota’s Land Cruiser with a 4,700cc engine increased by EGP 100,000 while the Land Cruiser with a 4,200cc engine increased by EGP 50,000.


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