By Mohamed Alaa Eldin
The past few years have witnessed growth in smart phone sales rates, with 2014 representing a climax, according to a report issued by consumer research group GFK. According to the report, Egyptian smart phone sales reached more than 5.4m, units worth EGP 7.6bn from January through to October 2014.
Samsung represented the largest share of smart phone sales on the market, with 72.9% or EGP 5.5bn in sales over the 10-month period, according to the report.
Nokia took second place with a 7.8% market share and sales worth EGP 592.8m. Sony came in third with 7.6% of the market, and a sales value of EGP 577m.
Alcatel ranked fourth in terms of smart phone sales, recording 3% of sales and a total sum of EGP 228m gained. HTC came in fifth place in terms of returns representing 2.7% of sales at a value of EGP 205m.
Huawei came in sixth, with total sales amounting to EGP 68.4m, followed by LG with a 0.7% share of sales worth EGP 53.2m and then G-Tide in eighth place with sales worth EGP 45.6m accounting for 0.6% of market sales.
Illegal Samsung devices accounted for 0.3% of sales worth EGP 22.8m, while Tecno smart phone sales totalled EGP 15.2m with a share worth 0.2%. Archos sold EGP 7.6m in smart phones with a 0.1% share of the market.
The remaining market share of 3.3% is distributed among other devices, for which sales amounted to EGP 250m.
Table illustrating the distribution of market shares for smartphone sales in Egypt in terms of financial value from January-October 2014