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Ministry of Tourism was accused of failing to attract tourists during the IBT forum IBT

Tourism’s recovery: promotional campaign is no longer hitting the mark

The Ministry of Tourism’s attempt to attract foreigners to visit Egypt came under fire amid a controversy surrounding the video used to encourage tourism displayed at the International Tourismus-Börse (ITB) Berlin, one of the world’s largest tourism conventions, held between 8 and 12 March. Conference attendees and social media users criticised the video for showcasing …

Sara Aggour