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H&M’s impresario: Margareta van den Bosch

By Heba Elkayal Daily News Egypt: The variety of brands that you have selected to collaborate with H&M keep getting more interesting. What makes you approach a particular brand? Margareta van den Bosch: There are many reasons. We don’t have a strategy we follow, but rather think of who would suit the current trends and style, …


EXCLUSIVE INTERVIEW: MARNI’s Consuelo Castiglioni collaborates with H&M

By Heba Elkayal For spring, fans of the Italian brand Marni will get to delight in the newest H&M designer collaboration. Identified by colorful prints and unconventional silhouettes, Marni’s designs are worn by celebrities and women with an insouciant attitude of cooler than cool. H&M, the Swedish high street store, has joined forces with Marni …


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