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Private sector competes to provide new CSR services in Egypt 

Corporate Social Responsibility (CSR) has risen since the early 20th century due to the increasing separation between state ownership of production and private ownership, as well as the involvement of the private sector in the production process. The classical economic philosophy assumed that CSR is the provision of goods and services to consumers and the …

Shaimaa Al-Aees

Advertisers appeal to ‘egocentric’ youth culture

Coca-Cola’s campaign, which was originally launched in Australia, has dramatically changed Coca-Cola’s sales around the globe, especially among teenagers and young adults, according to Ogilvy, the advertising company which designed the original campaign.

Marwa Morgan

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