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Corporate Social Responsibility (CSR) has risen since the early 20th century due to the increasing separation between state ownership of production and private ownership, as well as the involvement of the private sector in the production process. The classical economic philosophy assumed that CSR is the provision of goods and services to consumers and the …
QNB ALAHLI, Banque Misr to finance; construction completes in six months
The idea of “Narrative” is to empower PR and enable it to be part of all of disciplines that touch the lives of the people, Kamel Said.
Coca-Cola plans to implement investments worth $500m in the Egyptian market over the next three years.
Government should establish free zones to boost investments, says Ferguson
Commercials playing on smart metaphors, interactivity and abused children
New Coca-Cola investment expands Egyptian community programmes focused on women, youth empowerment, well-being and rural development
4,000 small-sized businesses to be provided for low-income women at cost of EGP 18m in 250 villages, says SFD Secretary General
The country has high demand for carbonated drinks and water
International electricity companies visiting Cairo next week to invest in solar energy
Coca-Cola’s campaign, which was originally launched in Australia, has dramatically changed Coca-Cola’s sales around the globe, especially among teenagers and young adults, according to Ogilvy, the advertising company which designed the original campaign.
The country’s soft drink addiction may be contributing to an obesity epidemic – with 69% of Egyptian men and 84% of women over the age of thirty overweight
Selected players will get a full professional football experience in Brazil
More than 1,250 women are participating in the micro-business projects that Coca-Cola launched
Egypt’s army-backed government is trying to attract foreign money back into the country and create jobs to ease social discontent as it manages the biggest Arab nation’s difficult transition to elections this year.
Daily News Egypt speaks to Coca-Cola ahead of Pelé’s visit to find out more about the Copa initiative
Sponsored by Coca Cola and in cooperation with Ministry of State for Youth Affairs