Marsoum Developments has announced its entry into Egypt’s real estate market with planned investments exceeding EGP 20bn, unveiling its first project in Alexandria’s Smouha district.
The launch marks the beginning of a broader expansion strategy targeting mixed-use developments in key locations across Egypt.
Speaking at the company’s debut event, founder and board director Ayman Embaby said Marsoum is leveraging its background in real estate development and contracting as it enters the Egyptian market. He noted that Egypt’s property sector continues to show demand across multiple segments despite shifting market conditions, adding that developers must balance flexibility, quality, and cost efficiency to remain competitive.
The Smouha project spans more than 30,000 sqm and integrates residential, hospitality, commercial, administrative, and medical components. Designed as a mixed-use destination, it aims to meet rising demand for integrated projects in Alexandria.
Co-founder and executive board member Sayed Saber said Marsoum will focus on developments that combine construction, services, and infrastructure within cohesive communities. He highlighted that the founders have participated in more than 20 projects across several governorates, supporting the company’s expansion plans. Saber added that Marsoum has signed partnerships with specialized firms in design, construction, and project management for the Smouha development.
Marsoum Developments was established through a partnership between Embaby and Saber. Embaby brings over 20 years of experience in real estate development and contracting, having previously worked with Amgad Company on projects covering more than 15 million sqm. Saber, founder of Telal Developments, has led residential and commercial projects in Alexandria over the past decade.
