Legrand, a French company that operates in the field of electrical and digital infrastructure, has announced its expansion plan in the Egyptian market in the coming period.
Benoît Coquart, CEO of Legrand, said that the company will launch the integrated service centre Innoval Egypt, which includes training, technical support, after-sales services, studies, and technical designs.
In 2022, Legrand’s global sales reached around €8.3bn, an increase of 19.2% from 2021. The group employs more than 38,000 employees in 90 countries, distributes its products in more than 170 countries, and owns more than 80 brands and 1,000 product brands. The company specializes in 5% of its sales revenue in research and development operations.
Coquart added that Legrand has a clear global strategy to enhance its leading position in the electrical and digital infrastructure sector for buildings by focusing on two growth engines.
The first is increasing natural growth rates by focusing on the fastest-growing sectors and launching new products. The second is the M&A operations axis, where the group has acquired 185 companies so far.
He also noted that Legrand has worked to expand data centres and Internet-connected solutions, launching the Eliot program to accelerate the deployment of Internet of Things technology within the product and service offerings provided by the group.
Furthermore, Legrand offers a wide range of Internet-connected or non-connected solutions designed to reduce energy consumption in all types of buildings, given the climate crisis and new environmental requirements.
Nicolas Hobeilah, Managing Director of Legrand in Egypt, said that 45% of the company’s largest products are manufactured in Sadat City in the Menoufia Governorate in Egypt and exported to Northern Europe and Africa.
Hobeilah added that the company’s expansion plan includes adding new, diverse products to expand the product range and meet the needs of different customer sectors and markets.
Additionally, the company aims to develop the capabilities of the Sadat factory to fill local gaps in supply, offer competitive prices, and contribute to the growth of the export market.
The company plans to expand its energy and protection product portfolio to include new categories aimed at competing in the Egyptian market and meeting the needs of all existing sectors.
During the second half of this year, the company will offer locally manufactured control panels under the Bticino brand, with a special focus on smart panels, in addition to traditional electrical panels.
The company plans to increase partnerships with electricity panel factories in Egypt to supply them with Legrand products in the energy and protection sector.
Legrand started its business in the Egyptian market more than 50 years ago and established its factory nearly 40 years ago, which is the largest and first factory in Africa in Sadat City in an area of 17,000 square meters. The company currently employs 600 people, 25% of whom are women.