Pickalbatros Hotel and Resorts has announced that it will participate in the activities of the International Tourism Exchange (ITB Berlin), which is scheduled to be held in the German capital, Berlin during the period from 7 to 9 March 2023, with the aim of increasing incoming tourist flows from the German market to Egypt during the coming period.
The German market is considered one of the most demanded markets in the Red Sea, and the German tourist is considered one of those with high spending, who visits Egypt, especially Hurghada and Marsa Alam more than once a year.
Businessman Kamel Abou Ali, Chairperson of Pickalbatros, stressed that the participation of Pickalbatros hotel group with a huge pavilion this year at ITB Berlin is due to the importance of tourism investments in the economic development of the country and the importance of the German market in particular, and that his participation is a message expressing more interest in incoming tourism from The German market and the need to increase the marketing and advertising allocations directed to this market.
Within the framework of revitalizing and promoting the tourism movement to Hurghada from the German market, Pickalbatros Hotels and Resorts hosted representatives of 80 German travel and tourism companies at the Albatros Citadel Resort in Sahl Hasheesh in Red Sea governorate.
It comes as part of an introductory tour for German companies in Egyptian tourist destinations, in cooperation with major international tourism companies.