Coldwell Banker – Egypt, a real estate investment and marketing company, announced the addition of New Alex and Platinum companies to its franchise programme.
The programme was launched in 2021, with the aim of supporting real estate investors and entrepreneurs to set up successful projects, or even expand existing ones.
The programme also seeks to achieve a lucrative Return on Investment (ROI), while simultaneously being able to conform to the new requirements of the Egyptian Real Estate market.
When it comes to Coldwell Banker – Egypt’s expansion plan in Alexandria, the company took it upon itself to prompt the joining of the Alexandria-based companies; New Alex and Platinum, as part of carrying on the accomplishments of its “Franchise Program”, and extending its success across Egypt.
In a press conference on Sunday, Karim Zain, the CEO of Coldwell Banker – Egypt, said: “The urban renaissance that Egypt is currently witnessing, has undoubtedly contributed to the creation of new foundations and standards for working in the Real Estate sector, especially amid the increasing interest in the establishment of new, smart cities, which are commensurate with the global Sustainable Development Goals (SDGs), along with Egypt’s 2030 Vision.”
Zain concluded, “During the coming period, we are working closely with a number of success partners to achieve more than EGP 10bn in third-party sales in 2022.”
Sherif Mahmoud, the Vice President of Coldwell Banker – Egypt, confirmed that Coldwell Banker is relentlessly on the lookout for widening the scope of its Franchise Program, just to be able to support and empower the largest number of beneficiaries, while abiding by the mechanisms that regulate the Egyptian real estate sector.
He pointed out that the subscription requests exceeded expectations, as almost 500 serious requests are being studied, at the moment. He also mentioned that there are more than 8 offices that have already joined the program within the two-month span that followed its launch.
Hussein Younes, the owner of Coldwell Banker – New Alex, said: “The Franchise Program comes off as an important step for the development of Real Estate Marketing in Alexandria, as it is bound to push the wheel of investment by enticing a multiplicity of development projects into this vital city.”
Speaking on Platinum’s behalf, Mosaab Madi, the owner of Coldwell Banker – Platinum, highlighted that it guarantees a high ROI for the small and medium-sized enterprises, and for the up-and-coming investors in the real estate scene.