The corporate communications manager at the Suez Canal Bank, Nour Elzeny, said that the bank participated in the CBE’s financial inclusion initiative through organising a number of activities that promote the initiative among large segments of society and maximise attracting new clients.
She explained that the bank supported the “Bank Account for Every Citizen” campaign, which enables citizens to open fee-free bank accounts without a required minimum balance, along with offering a free debit card for the first year. The bank has also printed and distributed flyers to introduce the concept to citizens and sent SMSs to many Egyptians in order to introduce them to the campaign.
Elzeny said that the activities of the bank in the Financial Inclusion Week also include hanging banners with the logo of the celebration and the CBE on all of its 36 branches.
Moreover, the bank has printed the flyer provided by the CBE and distributed them to existing and targeted clients. The flyer was also posted on the website to ease procedures for citizens who want to learn about financial inclusion and its importance.
She noted that the bank has also organised a workshop for staff within the bank and familiarised them with promotional activities associated with the campaign. The employees also published the details of the campaign on their social media accounts in order to promote it further. The bank also held seminars for some of business associations to introduce them to the concept.