Egypt drops 14 places to rank 55 in Country RepTrak index

Mohamed Samir
2 Min Read

Egypt has dropped 14 places from 41st in 2015 to rank 55th in the 2016 Country RepTrak index, announced by the Reputation Institute.

Having a high reputation ranking is correlated with high rates of tourism, foreign direct investment (FDI), better exports, and better diplomacy.

In this day and age, with an increasingly globalised and intensely competitive world, the importance of having a strong reputation becomes great, especially for countries which seek to attract more tourism, exports, and FDI.

The Egyptian government has actively sought to boost FDI. This July, the government launched a new FDI council, in addition to reforming investment laws in an effort to facilitate the investment process in the country.

Rankings are based on a number of key drivers, the three most important of which are: an advanced economy, appealing environment, and effective governance.

First, the advanced economy can be broken down into the country’s contribution to the global culture, the high quality of products and services, technological advancement, and the value of education.

The appealing environment driver focuses on the country’s beauty, friendliness, and how enjoyable it is as a country. Such factors have a significant effect on a country’s inbound tourism.

Finally, the meaning behind effective governance is dependent on the country’s progressive social and economic policies, a favourable business environment and a country’s safety. Effective governance is considered the cornerstone of attracting FDI.

Europe dominates the list, with seven countries out of the top 10 being from western Europe. The top 10 list for 2016 in descending order are Sweden, Canada, Switzerland, Australia, Norway, Finland, New Zealand, Denmark, Ireland, and the Netherlands.

The Reputation Institute is the world’s leading reputation-based research advisory firm, founded by Charles Fombrun and Cees van Riel in 1997. The Reputation Institute’s RepTrak research is the world’s largest and highest quality normative reputation benchmark database.

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Mohamed Samir Khedr is an economic and political journalist, analyst, and editor specializing in geopolitical conflicts in the Middle East, Africa, and the Eastern Mediterranean. For the past decade, he has covered Egypt's and the MENA region's financial, business, and geopolitical updates. Currently, he is the Executive Editor of the Daily News Egypt, where he leads a team of journalists in producing high-quality, in-depth reporting and analysis on the region's most pressing issues. His work has been featured in leading international publications. Samir is a highly respected expert on the Middle East and Africa, and his insights are regularly sought by policymakers, academics, and business leaders. He is a passionate advocate for independent journalism and a strong believer in the power of storytelling to inform and inspire. Twitter: LinkedIn:
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