Given the current trend of going back to nature, it is not surprising that people are seeking alternatives to regular cosmetics which are filled with chemicals. Many Egyptian companies are trying to provide the market with the required natural cosmetics. One such company is Healing Herbs. We contacted founders Rasha El Meligi and Eman Elhendy for more information.
“Ii studied Economics and Political Science, so I have a banking career but I am a lover of all things natural. One of the biggest changes I experienced was my transition into a more natural life style.It all started with a simple idea – create natural body products for myself and my family, without any chemicals or synthetic agents. With the encouragement of friends and family and meeting Eman Healing Herbs Boutique was started,” El Meligi explained.
El Meligi attended an aromatherapy workshop in Paris to further her knowledge of the subject. “ I also spent many hours reading, researching and experimenting. Each product is carefully handcrafted and tested,” El Meligi said.
Similarly, Elhendy studied homeopathy, and she noted that it was a life-changing experience. “It changed my perspective regarding treating illness since I am a pharmacologist. It made me more interested in holistic healing rather than solely focus on traditional medicine. A year ago, I decided to start my own business to make natural products starting from skin products and then tinctures, ointments, etc . I have been struggling to do it alone until I met Rasha and we found that we have the same vision, and then we decided to launch our line of natural skin products,” Elhendy said.
Both are concerned with producing a high-quality product and that is why they pay special attention to the ingredients used. “All our products are made from high quality natural ingredients, pure oils, and are free from harsh cheicals and preservatives. We mainly use local ingredients inspired by the Egyptian and Middle Eastern environment, but at the same time we import other material from the USA and Europe to maintain the natural components of our products,” El Meligi explained.
In addition to having a list of set products, they are inspired by their clients’ needs. They currently conduct their business through Facebook and through exhibitions and bazaars. Their most popular products are the Coffee Vanilla body scrub, Strawberry body butter, Facial scrub for mature skin and facial serum.