CAIRO: Following a closely fought three-way pitch, Beiersdorf Middle East FZCO (BME) has awarded OMD, part of the Omnicom Media Group, its media buying and planning account for 2007 onwards.
The most lucrative asset within the BME portfolio is the globally recognized Nivea brand.
Marketing Director for Beiersdorf Jean-Manuel Canga-Valles said:
“The three way pitch, including our present incumbent Universal Media, was mediated over by a professional third party from the UK, specializing in the pitch process and in-depth buying analysis, bringing with it global expertise in this field. This allowed us to facilitate a very objective view throughout the entire decision process resulting in a close-run but clear winner for our business .
Meanwhile, Elie Khouri, Regional Managing Director of Omnicom Media Group, said there have been strong links between Beiersdorf and OMD for many years and across many markets.
“We are very proud to have extended this relationship to the Middle East. Today more than ever, the name of the game is integration, something we have amply demonstrated in this process, working closely with our network, partners and specialist units, he said.