Weddings are a life-long dream for many people around the country. The long-anticipated night includes an endless number of details and necessities that future brides and grooms spend months looking for.
After a very successful season last year, Cairo Wedding Festival (CWF) came back for a second season last weekend at Uptown Cairo. From gowns to jewelry, flowers, invitation cards, photographers, and even dentists, the event’s long list of exhibitors did not leave any wedding-related detail out.
“For our second season, we want to go bigger, better, and more luxurious. We wanted to focus on the vendors, fashion, and wedding trends of the year. We wanted to bring the best of the best in the industry. We have lots of exhibitors that offer a diversity of products and services, something that couples nowadays highly seek. All young couples want things that are different and unique,” said Morien Ghaly, social media specialist for CWF.
With each booth showcasing a different related product, the exhibitors have also competed to stand out further. The team behind CWF has given each exhibitor the chance to decorate their booths, which led to a diversity of bridal display.
On the other hand, the second season also has a fashion show, related entertainment, and A-list celebrities among the front row audience.
“Basically, we aim to curate an area where brides and grooms can find all of what they need. Furthermore, we also help them through offers, prizes, and discounts—courtesy of our exhibitors. We try to make the whole pre-wedding process far easier for them,” said Ghaly.
The event hosted 80 exhibitors and four fashion shows, including Raghda Helal and Amira Khazamy, who showcased their couture collections, as well as Bridal Veil, which presented its selection of imported bridal gowns, and, finally, Botros jewelry.
“We always aim to put brides at the core of our interests and plans. Every year, we plan to offer her more to meet her needs. Brides want a fairytale wedding; meanwhile, they also want to have something different. We offer as much diversity as possible. We are always keen on choosing exhibitors that meet a wide variety of brides,” said Ghaly.
According to the team, their main goal during the second event was to raise awareness regarding their work and position CWF as the wedding hub in the Middle East. Through their selection of partners and services, they reached out to brides and grooms that are currently in the process of planning their own weddings.
“We mainly chose Uptown Cairo for the open-air atmosphere; even though, today was extremely hot. But, in this atmosphere we get to equally enjoy the sunset as well as the fireworks show,” said Ghaly.
Despite the unstable weather, the crowd enjoyed the clear sky and light breeze at night, while the entertainment lineup unfolded. According to the organisers, the fresh and open aesthetic is highly linked to how they aim to present themselves. “This is the atmosphere we seek: glamorous and relaxing, where you will mingle with your friends and network while enjoying the night,” said Ghaly.
By the end of the glittery night, the team added that they are already working on the upcoming season. “As soon as we finished the first event last October, we took a few weeks off; then we started working on this season right away. We already have upcoming ideas for the coming season. We never stop; we are always working and searching for the next big thing,” concluded Ghaly.