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How can a news channel accommodate the audience’s needs effectively and truthfully?
The news ticker, or crawler as it is sometimes referred to, was first introduced in the United States on the NBC Today Show in 1952. After just a few months, the channel retired the idea. However, it eventually made a comeback. The news ticker was reintroduced in the 1980s on local TV news channels …
We all know what a brand is and what it means to brand a product, company, new business, etc. But is branding a news channel the same? What are the components of news branding? Do we actually need to brand a news channel? And how do we do that?