The TV BRICS International Media Network and the UN Global Compact Network Russia have signed a media partnership agreement to promote sustainable business development.
The agreement was signed at the 28th St. Petersburg International Economic Forum by Ivan Polyakov, Chairman of TV BRICS, and Natalia Dorpeko, Executive Director of the UN Global Compact Network Russia.
As part of the cooperation, TV BRICS will provide media support to Russian businesses in the areas of corporate social responsibility and sustainable development. It will also support the promotion of Russian business interests and best practices through the platforms of leading media outlets in BRICS+ countries.
The parties agreed to cooperate on promoting best practices in sustainable development and social responsibility, including implementing media, cultural and educational projects aimed at fostering international knowledge exchange and expanding business partnerships in line with the UN 2030 Agenda.
“In 2025, several milestone anniversaries will be marked in connection with the work of the United Nations: the 80th anniversary of the entry into force of the UN Charter; the 25th anniversary of the UN Global Compact, the world’s largest initiative for implementing the sustainable development agenda; the 10th anniversary of the Millennium Declaration ‘Transforming our World: the 2030 Agenda for Sustainable Development’, which includes the 17 UN Sustainable Development Goals (Agenda 2030); and the 10th anniversary of the Paris Agreement, a legally binding international treaty adopted under the UN Framework Convention on Climate Change,” stated Natalia Dorpeko. “The signing of the Agreement between the UN Global Compact Network Russia and TV BRICS is highly symbolic in this context and holds special potential for advancing international cooperation on the UN’s sustainable development agenda.”
TV BRICS Chairman Ivan Polyakov noted that the International Media Network has cooperated with the United Nations since 2018 and has extensive experience in media campaigns supporting the UN Sustainable Development Goals (SDGs). He added that the mission of the UN Global Compact and the work of its Russian network are closely aligned with the strategic objectives of TV BRICS.
The UN Global Compact is an international initiative for business in the field of corporate social responsibility and sustainable development. It currently brings together around 25,500 companies and organisations from 167 countries, including about 4,500 from BRICS countries.
The UN Global Compact Network Russia supports the implementation of Russia’s National Development Goals. Its activities aim to represent Russian business interests and affirm the proactive stance of Russian business in seeking sustainable development pathways.
In 2018, TV BRICS signed a cooperation agreement with the UN Secretariat and was included in the international SDG Media Compact. The network initiates projects on sustainable development, such as the TV series “Agroparallels,” produced with a partner in Brazil, and plans to launch a new project, “BRICS GRAIN,” in 2025.
The agreement between TV BRICS and the UN Global Compact Network Russia will contribute to the implementation of the UN General Assembly Resolution “Towards global partnerships: a principle-based approach to enhanced cooperation between the United Nations and all relevant partners”.
