Zinox El Zenouki, part of the El Zenouki Group, is set to establish a new stainless-steel tableware factory with an investment of EGP 350m.
The facility, to be built on a 10,000-square-meter site, will have an annual production capacity of 5 million pieces, including spoons, forks, knives, and serving sets. Production is scheduled to begin in the first half of 2026.
Mahmoud El Zenouki said the project forms part of the company’s strategy to reduce reliance on imports and provide high-quality local alternatives for the Egyptian market. “This initiative will help reduce the import bill while supporting domestic production of essential tableware items,” he added.
The factory will operate in three phases over five years. The first phase covers the initial 5 million-piece capacity, while subsequent phases will expand output to support both domestic and export markets.
El Zenouki noted that the new facility focuses exclusively on cutlery, complementing existing cookware production without overlap. The company also plans to boost output from its current plants by around 30% this year, following last year’s strong performance, which saw total production of 1.5 million pieces across Zinox and Master El Zenouki plants.
Currently exporting to ten countries, the company aims to broaden its international footprint, targeting markets in the U.S., Europe, and Eastern Europe. Over the next five years, exports are expected to account for 25% of total output.
While stainless steel is still fully imported due to the lack of regional production, Zinox El Zenouki has increasingly sourced other components locally, including aluminum, cookware accessories, and polishing supplies. Local content in Master El Zenouki products now exceeds 90%, with the company actively supporting Egyptian suppliers to meet international quality standards.
El Zenouki said the company uses advanced machinery, including laser cutting technology, which has reduced waste from 24% to 18%, improving efficiency and product quality. The rollout of an Odoo ERP system will further enhance operational governance, speed, and accuracy across all plants.
The company aims to reach maximum production capacity within two years, contingent on market performance. El Zenouki called for continued government support through faster licensing and streamlined procedures, highlighting that competitive production costs make Egypt increasingly attractive to both local and foreign manufacturers.
“Egypt’s tableware market has long relied on imports. Our goal is to correct this imbalance by offering high-quality local products while expanding exports,” he concluded.
