Ahmed Al Morsy: The man behind Egypt’s latest tourism promotional campaigns

Daily News Egypt
4 Min Read

When it comes to promotional campaigns for Egyptian tourism and cultural events affiliated with the Egyptian Ministry of Antiquities, like the Pharaoh’s Golden Parade, Director Ahmed Al Morsy was the right man to crystallise Egypt’s tourist attractions.

Lately, Al Morsy directed a TV commercial, in collaboration with the Egyptian Tourism Promotion Board, where he elegantly highlighted Egypt’s most attractive touristic sites, like the Pyramids, the Red Sea and Mediterranean resorts, and nightlife in Cairo. 

The new commercial comes as part of the promotional campaign ‘Follow The Sun” which was aired on different social media platforms, by Egypt’s Ministry of Tourism, in English, French, German, and Italian languages. The campaign targets Egypt’s main markets in the tourism industry, like the UK, Germany, Italy, France, and the USA.

Al Morsy’s work sheds light on several tourist attractions in Egypt like Cairo, Giza, Luxor, Aswan, and resorts in Red Sea and Sinai. It highlights the beauty of such attractions to encourage visitors to stay longer in these places and re-visit them every year.

Previously, Al Morsy directed several ads that promote Egyptian tourism, featuring different Egyptian tourist sites. One of these Ads was about Sharm El Sheikh and the numerous activities available there like Bedouin nights and water activities.

Al Morsy managed to catch the audience’s attention with several tourism advertisements, directed and shot by him. The promotional video Experience New Egypt, directed and filmed by Al Morsy and produced by Media Hub (Saadi Gohar), won the award for Best Promotional video in the Middle East, in 2021, from The UN World Tourism Organization (UNWTO). The Egyptian Ministry of Tourism and Antiquities’ Ad won such an award for it showcased the immense efforts of the national tourism sector throughout this decade, to achieve the sustainable development goals for 2030.

The promotional video comes as part of a series of collaborations between Ahmad Al Morsy and Egypt’s Ministry of Tourism and Antiquities and Media Hub.

The most recent of such collaborations was the impressive grand opening of The Avenue of Sphinxes, directed by Al Morsy, in Luxor. The unique event was broadcasted worldwide where millions followed it and won him wide acclaim. Furthermore, Al Morsy collaborated in directing and filming the Pharaoh’s Golden Parade event that witnessed the relocation of 22 royal mummies from the Egyptian Museum in Tahrir to the National Museum of Egyptian Civilisation (NMEC) in Fustat, in April 2021.

The impressive event, which was broadcasted worldwide, was followed by millions. During the event, the megastar Mohamed Mounir’s music video “Ana Masry” (I Am Egyptian), was released. The video was also directed by Al Morsy.

Over the last two years, Al Morsy collaborated with Egypt’s Ministry of Tourism and Antiquities, in directing two promotional campaigns.

The first was titled “Experience Egypt: Same Great Feelings”, featuring Egypt’s most attractive touristic spots with the revival of tourism in the summer of 2020. Al Morsy won the Gold Award in the Corporate Branding and Advertising Category from the Australian Cinematographers Society (ACS) for the campaign. The other commercial was titled “Experience Egypt: Summer in Egypt is a Different Story”, which was aired in June 2021.


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