ValU, a Buy-Now, Pay-Later (BNPL) lifestyle fintech subsidiary of EFG Hermes, has signed a partnership agreement with Noon e-commerce platform.
Under the agreement, ValU will provide Noon customers with flexible payment plans for shopping on the Noon platform.
The partnership will allow Noon and ValU customers to obtain easy financing plans designed specifically to suit the needs of all customers to pay their purchases of EGP 500 or more on the full-service Noon platform, which includes clothing, electronic devices, health and beauty supplies, household appliances and baby care, grocery and others.
The agreement will enable a wide segment of customers to obtain products at reasonable prices through a variety of easy payment solutions, and encourage more customers to purchase their favourite products online.
CEO of EFG Hermes, Walid Hassouna, said that cooperation with Noon is one of the main pillars of the company’s expansion strategy.
Hassouna praised ValU’s services, which provide online shoppers with quick and easy payment solutions that facilitate access to products, as well as helping Noon to expand its customer base.
Mostafa Salem, VP of Growth and Digital Strategy at Noon, explained that the partnership agreement with ValU comes within the company’s strategy to provide an unparalleled experience to our customers by providing a variety of payment plans. Salem added that the company is looking forward to developing the volume of customers’ transactions and meeting their needs through more affordable payment channels.
The partnership comes within the framework of the strategy adopted by ValU to expand its integrated services package.