Chemical & Fertilizers Export Council puts e-marketing plans via Alibaba

Daily News Egypt
3 Min Read

Those in charge of the Alibaba e-marketing platform in Egypt confirmed that it is essential to work in full swing to place the export sectors in Egypt within the e-commerce system worldwide.

Sayed Youssef, co-manager of Alibaba platform in Egypt, said during the introductory session held by the Chemical and Fertilizers Export Council to its members to introduce them to the platform, that the site will not undertake the exporting process, but it will provide the tools for that.

He said that the exports of the chemical industries amount to $4.7bn, which makes it one of the largest export councils that have great opportunities in penetrating foreign markets. Alibaba will help the sector’s exporters to reach new buyers through cooperation between the council and the site. Moreover, plans can be drawn up to deliver the chemical industry exports to a number of target markets.

Youssef explained that the site has about 26 million active sellers and covers about 40 industries with their sub-sectors.

This is a great opportunity for Egyptian companies to reach new buyers in new markets; however, it requires a team specialized in digital marketing for companies that will become members of the site, according to Youssef.

He indicated that the Alibaba team will provide support to the official marketing team of the member companies in choosing the search engine keywords for the products in question and the names of importers of these products and their countries, creating more common ground between importers and exporters.

Alibaba is one of the most important and famous global e-commerce sites through which import and export operations are carried out safely without fraud. It is a Chinese website that is not limited to Asia and is trusted by online consumers worldwide.

 Youssef reviewed success stories of several Egyptian companies that succeeded to have their exports penetrate new markets through Alibaba.

 Youssef significant figures, as 30% of companies after the COVID-19 crisis began to conduct their transactions electronically, and about 40% of manufacturers and exporters buy and sell via the Internet and electronic platforms. 77% of buyers prefer to deal via video to get acquainted with products and check the identity of sellers.

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