Dubai-based shopping malls operator Majid Al Futtaim Group has signed a first of its kind agreement with Egypt’s drive through app, Via Drive-Thru, facilitating delivery of pre-ordered items anywhere inside the former’s malls.
Visitors at any of Majid Al Futtaim’s properties can take advantage of the exclusive Via Drive-Thru service, by placing the order through the app and having it delivered to them anywhere inside the mall.
Enabled by Via Drive-Thru’s state-of-the-art order tracking platform, mall shops can receive customer orders, for their delivery to customer cars upon their timely arrival. It allows customers to avoid the hassles of parking, and put a stop to shop queues.
The agreement comes amid the rising demand for online services, and provides a seamless, on-the-go experience for both Majid Al Futtaim and Via Drive-Thru customers.
“This partnership will support our continued growth in our network, solidify our leadership as a unique and pioneering service provider, and place us at the forefront of technological innovation,” said Via Drive-Thru co-founder Shady Shawky.
Philip Evans, Managing Director of West Region Shopping Malls at Majid Al Futtaim, said, “This partnership enables us to respond to the call, amidst a rising demand for online services and digital transformation.”
“It provides our customers with a one-of-a-kind omnichannel platform that allows them to safely order from food and beverage outlets and collect their orders from select locations within our malls, hassle free,” he added.
Evans highlighted the company’s pride in its commitment to ensuring that the customer is at the centre of its decision-making process.
He added that Majid Al Futtaim – Properties will continue to look at new avenues, partnerships and methods to enhance its consumer’s shopping experience.