Emirates NBD-Egypt to host Patrick Kluivert in Pyramids to promote tourism

Hossam Mounir
1 Min Read
A customer enters an Emirates NBD PJSC bank branch in Dubai, United Arab Emirates, on Sunday, Oct. 16, 2011. Emirates NBD PJSC, the country's biggest lender by assets, said it will take over government-controlled Islamic lender Dubai Bank PJSC. Photographer: Duncan Chard/Bloomberg

Emirates NBD-Egypt will host former Barcelona and Dutch football star Patrick Kluivert to visit the pyramids amid the bank’s efforts to promote Egyptian tourism. Kluivert will hold a press conference to announce the details of the partnership deal signed between Emirates NBD-Egypt and Barcelona.

The deal comes in line with the Central Bank of Egypt’s (CBE) initiative of financial inclusion through the launching of distinctive banking products capable of attracting new customer segments and providing innovative services to meet the diverse needs of the Egyptian market.

Kluivert posted a video on his Instagram account saying, he was very excited to visit Egypt and see the Pyramids of Giza, expressing his delight of the partnership between Emirates NBD-Egypt and Barcelona.

New cards from Emirates NBD-Egypt, with a joint brand with FC Barcelona, will offer unique benefits including a special discounts programme and free trips to Camp Nou to attend the team’s matches. The new cards are part of a comprehensive marketing strategy, including the launch of prepaid cards, and Classic and Platinum credit cards.

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