As part of its 2025 media tour across the Middle East and Africa, LG Electronics showcased its latest smart home innovations, blending cutting-edge AI technologies with eco-friendly design. From Seoul to Cairo, Dubai, and Riyadh, the company reaffirmed its vision for smart, sustainable living—where artificial intelligence becomes a true partner in everyday life.
In statements to DAILY NEWS EGYPT, senior company officials shed light on the importance of the Egyptian market and LG’s future vision:
Mohamed El-Geddawy, Head of Marketing at LG Egypt, explained that this year’s tour gives us a closer look at the future of AI-driven home innovation. He added: “In South Korea, we witnessed LG factories implementing self-learning systems that enhance efficiency and ensure world-class quality.”
Regarding the importance of the Egyptian market, El-Geddawy stressed that “Egypt is one of our most strategic markets—not just for its size, but as a gateway to Africa.” He noted that the company currently holds about 30% of the TV market and is working to expand its presence in smart home appliances over the next two years.
Sustainability and Smart Connection via ThinQ
Concerning sustainability, Shi Yan, Global Head of Marketing at LG Electronics, spoke, clarifying that “True innovation must go hand in hand with sustainability.” He pointed out that every new LG product is designed to minimize energy and water use, from smart compressors in refrigerators to AI-powered energy monitoring through the ThinQ app.
Shi Yan added: “When we launched the LG ThinQ platform, our vision was to make devices communicate with each other seamlessly.” Today, over 20 million users worldwide manage their homes entirely through the app—from washing machines to ovens, air conditioners, and even lighting.
AI Vision & Research Insights
The discussion with Mr. Ronald Row, VP of AI Home at LG Electronics, about product strategy and R&D took place at “LG’s R&D Center” in Seoul, South Korea.
LG’s AI Strategy: The company is focusing on developing intelligent technologies and products that reduce household labor, moving toward its “zero-labor home” vision.
This involves applying AI not only in home appliances but across a broader range of future innovations.
Consumer Behavior Analysis: LG remains committed to studying global consumer habits to design products aligned with user needs.
While behavior in European and African markets was analyzed in detail, the study suggests that similar research could help refine product planning in the Middle East and Egypt.
*During the tour, LG showcased its latest smart home innovations powered by AI, including AI Dry dryers that automatically adjust heat and time, and the new LG Styler with dual steam and an integrated steamer.
In the kitchen, InstaView ovens now support air frying and sous-vide cooking with smart controls, while the premium SKS line continues to promote the “Technicurean” concept for culinary enthusiasts.
The company also opened the Heritage Lounge in Korea, highlighting 60 years of innovation, and introduced the Smart Cottage, a solar-powered compact home equipped with ThinQ-connected devices.
Through these innovations, LG reinforces its commitment to a future of intelligent, comfortable, and sustainable living.
Mohamed El-Geddawy affirmed that “LG is no longer just a manufacturer of appliances—it’s a lifestyle company.” He concluded by saying: “Our mission is to redefine smart living by creating homes that are intelligent, efficient, and sustainable for the generations to come.”
With this vision, LG continues to shape the future of smart homes, merging innovation, comfort, and sustainability, thus becoming a global leader connecting East and West through intelligent technology that enhances everyday life.
