The influence of BRICS media is growing, offering an alternative cultural and information agenda based on the principles of respect and objectivity, media representatives and a Russian official said at the St. Petersburg International Economic Forum (SPIEF).
Speaking at a session titled “BRICS Media: Defending Free Speech and Promoting an Alternative Cultural and Information Agenda,” Russian Ministry of Foreign Affairs spokesperson Maria Zakharova said the media space of the BRICS countries is based on respect, objectivity and national specificity.
“BRICS does not simply defend the right to freedom of speech – our association implements it through broadcasting channels, cultural forums, student exchanges, scientific platforms, social networks and, of course, through such meetings. […] We are humanity, we are the voice of a free and diverse future,” Zakharova said.
She added that the Kazan Declaration of the 16th BRICS Summit emphasises the need to ensure free and open access to reliable information.
Wang Bin, head of CCTV’s Eurasian bureau, noted that the BRICS countries represent a significant force globally due to their combined economic potential and cultural diversity. He said that China Media Group is actively expanding its global presence with a focus on promoting the country’s traditional culture.
“The media of the BRICS countries base their work on the principles of openness, inclusiveness and mutually beneficial cooperation. […] We tell one common story, but from different points of view. This is the true freedom of speech,” said Wang Bin.
Ayanda Hollow, president of TV BRICS Africa, said that Africa holds a strong position in BRICS and called for communication to be strengthened. This, he said, would allow more people to learn about the life and values of the group’s member states.
In a separate interview at the forum, CGTN presenter Zheng Junfeng said the growing power of Russia, China and other developing countries is contributing to the expansion of their influence in the global information field.
The journalist emphasised the importance of intercultural exchange and information dialogue, adding that TV BRICS is successfully fulfilling its role as a communication platform within the expanding association.
