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Egypt lost 98% of tourists visiting archaeological sites within 6 years: Itta Tours  - Daily News Egypt

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Egypt lost 98% of tourists visiting archaeological sites within 6 years: Itta Tours 

Spending rate for tourists visiting archaeological sites is roughly €900

Adel Zaki, chairperson of Itta Tours, said that cultural tourism in Egypt has lost 98% of the influxes to Egypt during the past six years due to the tourism decline suffered by Egypt over the past period.

Itta Tours added that the tourism sector requires a public relations company to improve the image of Egypt in the main exporting markets for tourists.

Europe represents 72% of the inbound tourism to Egypt annually, while Arab countries represent less than 20%, according to the Ministry of Tourism.

Zaki said that the spending rate for the average tourist coming to Egypt to visit the archaeological sites is €900 through a tourist programme taking five days, and less than €350 for beach tourists.

Foreigners love to visit Luxor, Aswan, and Cairo, according to Zaki. He added that the volatile political situation over the past six years led many companies to cancel flights to Egypt.

The Ministry of Tourism has contracted with the JWT company to implement the promotional campaign for Egypt in the main tourist-exporting markets for Egypt at a value of $23m per year.

Zaki said that JWT is a marketing company, not a public relations company, which requires a great campaign to change the negative image of Egypt abroad.

He added that the decreased flow of tourists to archaeological sites stopped the operations of 270 hotels in the area between Luxor and Aswan, which led to layoffs.

He predicted the improvement of the indicators during this year compared to last year, in light of Egypt’s participation in the Berlin tourist stock exchange.

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  • Reform

    This is a sad regression, what distinguishes Egypt touristicly from other destination is its great historical and archaeological heritage, not the beaches the cheap primitive Russian tourists flock to. Egypt can’t compete with other destinations on beaches, service, safety, and value for money; if they ignore their clear advantage and opt for a me-too experience they will never develop a successful tourism sector!

    • Shehab Ahmed

      I agree with you this time

    • Ahmed Amr

      I can only partly agree. Egypt could very well compete on services. It actually should do so. Just have a look at those marvelous sites like the red and bent pyramids, Aswan, the Great pyramids and many more: the ground is covered with waste, self-declared “guides” harass tourists, cheap, unattractive souvenirs (if any) on sale, access to tombs and into pyramids often with bribes only, no or hardly any amenities (not even toilets), and the infrastructure such as roads and railway are in an extremely bad shape turning the trip to the sites into nightmares. The worst of all: what has the government done to fix these problems in the past quiet (touristically speaking) years? Almost nothing but wasted its money on all sorts of weaponry and a Channel extension that never pays and if it does, the army reaps all profit but not the people. My glimpse of hope is the opening of the new grand Egyptian museum.

      • Reform

        I fully agree; tourism service in Egypt sucks. The people are friendly and generous, but have no clue how to treat tourists. Tourism officials have no idea what international tourists need and how to deliver it. Tourism businesses (shops, transportation, services …) are backward. I also agree if the army morons who squandered billions on aircraft carriers and submarines they don’t even know what to do with it would have directed this money to tourism improvement, the country would have benefited, rather than the corrupt few!

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