Tag: penetration

Tablets remain ‘untapped market’ in Egypt: Nielsen

Ages of tablet users vary between 20 and 55 years old, consumer…

Sara Aggour Sara Aggour

Egyptian SMEs resist internet lure

Only 7% of the SMEs in Egypt have online presence and 61%…

Sara Aggour Sara Aggour

Egypt’s iGDP registers $2.5bn

While private consumption is the overwhelming driver of iGDP in other countries,…

Sara Aggour Sara Aggour