Masar Events for Exhibitions and Conferences (Masar Expo) has partnered with MSXPO, a digital and virtual exhibition technology company, to launch Saudi Franchise Live, a dedicated digital exhibition designed to connect franchise brands with investors and entrepreneurs in the Saudi market.
The partnership agreement was signed by Mohammed Al-Sukran, CEO of Masar Expo, and Abdullah Al-Muteb, Founder and CEO of MSXPO.
Under the agreement, Masar Expo will oversee the organization and operation of the exhibition, including exhibitor participation, while MSXPO will provide the technology infrastructure and digital platform.
Saudi Franchise Live will feature an immersive 3D exhibition environment supported by web and mobile applications, digital communication and meeting tools, and data and analytics capabilities. The platform will allow visitors to explore virtual booths, review franchise opportunities, access company profiles and digital catalogues, and communicate directly with participating brands.
For exhibitors, the platform will provide data-driven insights into visitor behaviour and engagement, enabling companies to track interactions, identify potential investors and support follow-up efforts beyond the exhibition.
Mohammed Al-Sukran said the initiative will create an additional channel for franchise brands to connect with investors and entrepreneurs and explore expansion opportunities.
“Through the exhibition, we aim to enable Saudi brands to reach broader segments of investors, while also providing international brands with an opportunity to explore the potential offered by the Saudi market,” he said.
Abdullah Al-Muteb said the platform is intended to function as a business networking ecosystem rather than a digital replica of a traditional exhibition.
“By combining 3D technology, web and mobile applications, data and analytics, we aim to enable exhibitors to measure engagement, understand visitor interests and continue communication in ways that can develop into meaningful relationships and business opportunities even after the exhibition period has ended,” he said.
Hassan Ramadan, General Supervisor of Saudi Franchise Live, said the exhibition will bring together key stakeholders across the franchise ecosystem within a single digital environment.
The platform will enable investors to research franchise brands and opportunities, access relevant information and communicate with exhibitors, while giving participating companies an additional channel to reach potential investors and identify expansion opportunities.
The launch comes as Saudi Arabia’s franchise sector continues to expand. Franchise registrations in the Kingdom increased 13% in 2025 to 2,637, up from 2,333 in 2024, according to data published in the Saudi Vision 2030 Annual Report.
The exhibition will target franchise brands, franchisors, investors, entrepreneurs and organisations supporting the franchise industry.
