Darak Group has entered into a strategic partnership with Azur Hospitality to operate and manage two of its flagship North Coast developments—Urban Zen Crystal Alamein and Marina Eye Residence by Azur—with total investments estimated at EGP 2.5bn.
The agreement aims to enhance the hospitality-driven living experience across both projects by integrating professional hotel-style services into residential communities. It aligns with Darak Group’s strategy of moving beyond conventional real estate development towards fully integrated lifestyle destinations that combine investment value, high-quality design, and operational excellence.
The partnership agreement was signed by Sherif Kamel, Chairperson of Darak Group, and Adham Garranah, Chairperson of Azur Hospitality and Urban Zen, in the presence of senior executives and industry figures, including former Minister of Tourism Zoheir Garranah.
Darak Group said the collaboration supports its long-term vision of enhancing asset value through professional hospitality and property management systems. The company noted that buyer expectations in Egypt’s real estate market are evolving, with growing demand for lifestyle-oriented developments that offer premium services and preserve long-term property value.
Under the agreement, Azur Hospitality will oversee partial hospitality operations at Urban Zen Crystal Alamein, while assuming full operational and property management responsibilities for Marina Eye Residence by Azur. Services will include reception, housekeeping, maintenance, security, facility management, and in-unit hospitality offerings designed to deliver hotel-standard living experiences.
Urban Zen Crystal Alamein is being developed on a 12,000-square-metre site in New Alamein City, with investments estimated at EGP 1.5bn. The project features serviced apartments, private beach access, swimming pools, spa facilities, retail outlets, and panoramic views of major city landmarks. Unit sizes range from 50 to 196 square metres, with delivery scheduled for 2029.
Marina Eye Residence by Azur spans more than 1,400 square metres and represents investments of approximately EGP 1bn. Overlooking the waterfront of Marina 1, the development includes residential units, leisure facilities, retail spaces, and entertainment amenities. The project also offers flexible payment plans, with handovers expected in 2029.
Azur Hospitality stated that the partnership reflects a broader transformation in Egypt’s real estate sector towards professionally managed, hospitality-led residential communities that prioritise service quality, customer experience, and sustainable long-term value creation.
